About The Opportunity A fast-scaling D2C growth lab operating across health, wellness, and CPG verticals, we engineer performance-driven customer acquisition, retention, and lifetime value systems for India’s most ambitious direct-to-consumer brands. Our team blends data science, creative experimentation, and platform-native optimization to scale paid media efficiently—turning ad spend into predictable revenue with surgical precision. Role & Responsibilities
• Own ROI-positive paid media strategy across Meta, Google, and emerging platforms (Snap, Pinterest, YouTube) for 3–5 D2C brands.
• Lead creative testing, audience segmentation, and bidding automation to drive down CAC and lift LTV across acquisition and retention funnels.
• Build and validate attribution models using MMPs (AppsFlyer, Adjust) and GA4 to isolate top-performing channels and creatives.
• Collaborate with creative & content teams to rapid-test ad variants, landing pages, and UGC-driven hooks that convert.
• Manage budgets, forecasts,



and KPI dashboards—presenting results and recommendations to C-suite stakeholders weekly.
• Optimize post-purchase flows, SMS/email retargeting, and loyalty mechanics to maximize repeat purchase rate and cohort LTV. Skills & Qualifications
• Must-Have
• Meta Ads Manager
• Google Ads
• GA4
• AppsFlyer
• Looker Studio
• CRM Platforms (Klaviyo, Mailchimp)
• UTM Tracking
• A/B Testing
• Preferred
• Snap Ads
• Pinterest Ads
• Customer Lifetime Value Modeling Benefits & Culture Highlights
• Hyper-growth environment: Direct impact on P&L; and brand scaling trajectories.
• Learn from ex-Amazon, Flipkart, and unicorns who built India’s top D2C funnels.
• Adaptable PTO + unlimited learning stipend + quarterly offsites.

Skills:
d2c,paid media,customer,klaviyo,a/b testing,google ads

📌 C PERFORMANCE MARKETER MANAGER (Gurugram)
🏢 MG
📍 Gurugram