Head of Category (Bengaluru)

Head of Category (Bengaluru)

21 Oct
|
Bhoomi Farms
|
Bengaluru

21 Oct

Bhoomi Farms

Bengaluru

Experience:
5+ years
· Type: Full-time Compensation: ₹20L–40L per annum About Bhoomi FarmsBhoomi Farms is a well-funded startup building India's authentic organic supply chain, direct from the farm and beyond organic. Based out of Bengaluru and founded in 2021, we work with 800 farmers across 15 clusters, supported by a 40+ member Bhoomi field team who grow every crop alongside our farmers. Beyond organic means more than certification and residue tests. Our agronomists work on every farm, and we can name the farmer behind every product we sell. All the leading e-commerce players in India are our customers. Today we deliver about 25 tons of organic vegetables, fruits, and groceries a day. We are building to scale beyond 1,250 tons a day: a 50X jump. About the CEO's OfficeThe CEO's Office is a small, high-ownership team that works directly with the founder and leadership to fix the fundamentals (people, processes, and systems) before we scale. It is an execution team, not an advisory one: we go to the ground, find the root cause, build the fix, measure it, and turn it into a standard way of working. Every member owns clear KPIs and outcomes. The roleYou will decide what Bhoomi grows, how much and at what price, so every acre planted has a buyer and a margin. You will own the crop and SKU mix, pricing, demand planning, and category profitability across 40+ crops, working with our agronomy, farm, and sales teams. What you will own
• Contribution per acre, by crop
• Gross margin by category and channel
• Price realization against plan, by crop and channel




• Share of each harvest sold at full-grade price What you will do
• Build the crop and SKU plan each season: which crops, how many acres, at what yield and price
• Set price bands and margin floors that the sales team works within
• Build demand forecasts with sales and customers, and match them to what our farms can grow
• Design farmer agreements and incentives with the agronomy team, so farmer economics work too
• Publish category profitability every week and act on what it shows, including cutting crops that lose money
• Spend regular time on farms and with customers, not just in spreadsheets Who you are
• You have owned category, pricing or revenue management at a fast-growing consumer, e-commerce, quick-commerce or food company
• Experience with fresh or perishable products is a solid plus
• You can show numbers you personally moved: margin, contribution or price realization, from a baseline to a result
• You have taken a problem from ambiguity to delivery, end to end
• You are comfortable on the ground and with hands-on work
• Engineering or MBA education, or an equivalent track record Why join
• Shape the category strategy of India's authentic organic supply chain as it scales 50X
• Work directly with the founder and leadership on problems that matter from day one
• Real ownership: your numbers, your decisions, your results

How to apply
email your resume to [email protected] with the role title in the subject line.

📌 Head of Category (Bengaluru)
🏢 Bhoomi Farms
📍 Bengaluru

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