About PopGamma PopGamma is building AI-powered learning companions that make learning more personal, engaging and effective for the next generation.
We believe creator-led content can become a powerful distribution engine for the next generation of consumer products. We're looking for a hands-on growth marketer to turn that vision into reality.
Our audience is India. Parents are the ones who pay; students and children are the ones who actually use Prof . Albert every day. What you'll own 1. Creator engine. Find, sign and manage 100+ creators a month across parenting, education, student and regional-language niches on Instagram and Y ouTube Shorts. Build the briefs, hooks and payout model. 2. Content that converts. Ship 30+ new creatives a week. Experiment with hooks, formats and storytelling, and track what actually drives installs, not just views. 3. Paid amplification. Turn winning creator videos into Meta and Google ads (partnership ads, Spark-style whitelisting). Scale spend while holding CAC targets. 4. Funnel to paid. Work with product on onboarding, trial-to-paid and parent conversion (WhatsApp, UPI Autopay). Installs that don't convert don't count. 5. Measurement. Own attribution and a weekly dashboard: CPI, activation, trial-to-paid, CAC, payback. Learn quick, double down on what works. 6. Team and vendors. Manage agencies and freelancers for production volume. Grow into leading a small team as the engine scales. Must-haves




• 2–4 years in growth, creator marketing or influencer campaigns at a consumer app or D2C brand, or equivalent hands-on experience and deep insight into the industry.
• You've run creator or influencer campaigns yourself: found creators, negotiated, briefed, tracked results.
• You've spent ad money on Meta with your own hands and can talk through what worked and what didn't.
• Proof of work over polish: show us a campaign, a page you grew, or a test you ran, with the numbers.
• You live on Instagram and Y ouTube Shorts, and you know why a Reel works in the first 2 seconds.
• Hungry and fast. Y ou'd rather ship 10 tests this week than write one perfect plan, and you want this role to be the big jump in your career. Nice to have
• Creator networks in Hindi, Tamil, Telugu, Kannada or other regional languages.
• Experience selling subscriptions to Indian parents.
• Has grown their own Instagram page, YouTube channel or side project.

What we offer
• Work at one of India's most promising AI-native startups, right from the start.
• Direct access to an experienced founding team, reporting directly to the founder, with fast decisions and real ownership.
• Real growth potential, with earnings that scale as you deliver.
• First-hand exposure to startup strategy, product and fundraising.

📌 Founding Growth Marketer (Bengaluru)
🏢 PopGamma
📍 Bengaluru