Company: Meolaa

Location:
Bengalore, Marathalli Employment Type: Full time About MeolaaMeolaa is a consumer-focused e-commerce brand committed to delivering seamless shopping experiences and building lasting customer relationships. We are looking for a results-driven CRM professional with prior e-commerce or D2C experience to drive customer retention, repeat purchases, and revenue growth. Role OverviewThe CRM Manager will be responsible for developing and executing customer lifecycle and retention strategies across digital channels. The ideal candidate should have hands-on experience with CRM platforms, marketing automation, customer segmentation, and data-driven campaign optimisation.

Key Responsibilities
• Develop and execute CRM strategies to improve customer retention, repeat purchases, and customer lifetime value (CLTV).
• Manage campaigns across email, SMS, WhatsApp, and push notifications.
• Build automated customer journeys, including welcome flows, abandoned cart reminders, post-purchase engagement, cross-sell, upsell, and win-back campaigns.
• Segment customers based on purchase history, behaviour, engagement, and lifecycle stage.
• Plan and execute personalised campaigns, A/B tests, and retention initiatives.
• Track and optimise key metrics such as repeat purchase rate, retention rate, CLTV, campaign conversion, and CRM-attributed revenue.
• Collaborate with Marketing, Growth,



E-commerce, and Design teams to improve customer engagement and campaign performance.
• Prepare performance reports and provide actionable insights to improve CRM effectiveness. Required Skills & Qualifications
• 3–6 years of experience in CRM, retention marketing, or lifecycle marketing.
• Prior experience with an e-commerce or D2C brand is essential.
• Hands-on experience with platforms such as MoEngage, WebEngage, CleverTap, Netcore, Klaviyo, or similar tools.
• Experience managing automated campaigns across multiple customer communication channels.
• Strong understanding of customer segmentation, personalisation, and marketing automation.
• Proficiency in analysing campaign performance and e-commerce metrics.
• Strong analytical, communication, and stakeholder management skills. Preferred Experience
• Experience in high-growth consumer brands, beauty, fashion, lifestyle, or retail e-commerce.
• Familiarity with Shopify, customer data platforms, and CRM integrations. Key Performance Indicators
• Customer retention and repeat purchase rate.
• Customer lifetime value and purchase frequency.
• CRM-attributed revenue and campaign conversion rates.
• Abandoned cart recovery and customer reactivation.
• Campaign engagement and automation performance.

📌 Customer Relationship Management (Bengaluru)
🏢 Meolaa
📍 Bengaluru