Job Description
Regional Trade Marketing Manager Role Overview Responsible for driving General Trade (GT) shopper marketing execution across the region, translating national strategies into measurable sales growth. Reporting To: National Trade Marketing Lead

Location:
Kolkata, with extensive market travel.

Key Responsibilities
1. Shopper Marketing & Execution
• Own end-to-end General Trade (GT) shopper marketing execution across the region.
• Plan and execute regional Recent Product Development (NPD) launches in collaboration with the Zonal Sales Head, Regional Sales Managers (RSMs), and National Trade Marketing Lead.
• Ideate, plan, and execute regional Below-the-Line (BTL) interventions with a direct impact on sales.
• Act as the single point of contact for identifying and resolving regional execution bottlenecks, ensuring timely implementation of corrective actions. 2. Sales Contests & Vendor Management
• Drive strategies for sales contests and ensure a high regional winning percentage.
• Manage regional vendors and ensure timely closure of contest and activity payouts within stipulated timelines. 3. Planning & Analytics
• Act as the Point of Contact (POC)



for monthly regional target setting at the State × SKU level.
• Own the Ways of Working (WoA) for the Retail Loyalty Programme (RLP) and wholesale loyalty programmes.
• Own all secondary KPIs for focus brands, SKUs, and activated brands/SKUs.
• Conduct competitor benchmarking for all MRP, scheme, and activation changes implemented by competitors.
• Identify roadblocks impacting regional business performance and plan quick interventions in collaboration with the sales team to address on-ground challenges.
• Act as the single POC for cascading monthly plans to the larger sales team and driving participation in all monthly agendas.
• Own target setting for the RLP, loyalty programmes, and wholesale loyalty outlets.
• Regularly analyse channel, RLP, and loyalty programme performance and recommend necessary programme modifications.
• Recommend continuous improvements in in-store visibility across programme stores. Key Stakeholders
• Zonal Head
• Regional Sales Managers (RSMs)
• National Trade Marketing Lead
• Regional GTM Lead
• Area Sales Managers (ASMs)
• Regional Commercial Managers
• Programme Store Lead

📌 Regional Trade Marketing Manager, East (Kolkata)
🏢 Bajaj Consumer Care
📍 Kolkata