Performance Marketing Lead Seeking a results-driven Performance Marketing Lead to drive student enrolments and franchise expansion across brands.

Key Responsibilities
• Develop and execute performance marketing strategies for B2C student acquisition and B2B franchise growth.
• Plan and optimize media budgets, campaigns, and KPIs across Google Ads, Meta, Bing, YouTube, Display, and emerging platforms.
• Drive qualified leads, counselling appointments, walk-ins, and enrolments through funnel optimization and landing page improvements.
• Manage centralized and hyperlocal campaigns across centres network, in partnership with franchisees, Sales, and regional teams.
• Establish closed-loop marketing-to-sales processes, lead management protocols, and shared conversion KPIs.
• Own analytics, attribution, ROI tracking, dashboards, and CRM integration using GA4, GTM, pixels, and UTM governance.
• Leverage AI and automation for campaign optimization, lead scoring, reporting, and nurturing.
• Lead the performance marketing team, agencies, and cross-functional stakeholders; present performance reviews to senior management. Key Skills
• Paid media: Google Ads,



Meta Ads, Microsoft/Bing Ads, Performance Max, YouTube, Demand Gen, and remarketing.
• Analytics: GA4, GTM, conversion tracking, attribution, Looker Studio, Excel, and CRO.
• Martech: CRM integration, lead scoring, automation, offline conversion imports, and APIs.
• AI tools for campaign planning, creative development, analysis, and workflow automation. Desired Profile
• 10–15 years in digital/performance marketing, with large-scale, multi-channel campaign expertise.
• Proven success in multi-brand, multi-location B2C lead generation and B2B acquisition.
• Solid record of managing significant budgets, improving conversions, and delivering measurable ROI.
• Experience in team leadership, agency management, franchise/partner engagement, and senior stakeholder management.
• Education, EdTech, vocational training, retail, or franchise-led business experience preferred. Qualification: Bachelor’s degree in Marketing, Business, Technology, or related field; MBA preferred.

Location:
Mumbai.

📌 Performance Marketing Lead (Mumbai)
🏢 Aptech
📍 Mumbai