Key Responsibilities
• Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged.
• Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention.
• Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools.
• Assist in setting up A/B tests (trying two versions of a message) and reviewing results to understand what works better.
• Work with data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data. Good to have
skills:
• Experience or knowledge of Clevertap Required Skills &
Qualifications:
• MBA degree in Marketing, Business Administration, or related field or diploma in these fields,
• Strong verbal and written communication skills,
• Valuable analytical and problem-solving ability,
• Beginner to intermediate level Excel & Google Sheet,
• A user-centric mindset and keen attention to detail.