Job Description
– Social Media Manager Industry: Food & Beverage / QSR

Location:
Gurugram Employment Type: Full-Time

Experience:
3–5 Years

About the Role
We are looking for a creative, trend-savvy, and performance-driven Social Media Manager to manage and grow the digital presence of a leading coffeehouse brand. The ideal candidate should have a strong understanding of the café and QSR industry, food and beverage content, social media trends, and digital storytelling. The role involves creating engaging content around coffee, beverages, baked goods, café culture, seasonal offerings, and everyday consumer experiences. The candidate should be able to translate brand objectives into creative social media campaigns that drive brand awareness, audience engagement, and customer interest.

Key Responsibilities
• Develop and execute social media strategies across Instagram, Facebook, YouTube, and other relevant platforms.
• Plan and manage monthly content calendars aligned with brand objectives, product launches, seasonal offerings, promotional campaigns, and marketing initiatives.
• Conceptualise engaging content formats, including Reels, stories, carousels, memes, short-form videos, product features, and interactive posts.
• Stay updated with trending audio, Instagram/Reels formats, food and beverage trends, pop culture, memes, and emerging social media trends.
• Develop creative concepts and briefs for coffee and beverage shoots, food photography, lifestyle content, café experiences, and promotional campaigns.
• Collaborate with designers, photographers, videographers, influencers, content creators, and internal creative teams to execute high-quality content.
• Write engaging captions, hooks, CTAs, and social media copy that align with the brand's tone of voice and appeal to its target audience.
• Create content around coffee, signature beverages, baked goods, new product launches, limited-time offers, festive campaigns, and in-store experiences.




• Plan and execute influencer collaborations, creator partnerships, user-generated content (UGC), and community-driven campaigns.
• Manage day-to-day social media activities, including content publishing, community engagement, comments, DMs, and timely responses.
• Ensure consistency in brand communication, visual identity, messaging, and content quality across all social media platforms.
• Track and analyse social media performance, including reach, impressions, engagement, video views, follower growth, and campaign performance.
• Prepare regular performance reports and recommend improvements based on audience insights, content performance, and engagement trends.
• Monitor competitors across coffee chains, cafés, QSRs, and food and beverage brands to identify content opportunities and emerging trends.
• Work closely with marketing and performance teams to support product launches, promotional offers, seasonal campaigns, and brand initiatives.
• Assist in paid social media campaigns and coordinate with performance marketing teams to improve reach, engagement, and campaign effectiveness.
• Identify creative opportunities to connect the brand with younger audiences through relatable content, café culture, lifestyle trends, and everyday coffee moments. Requirements
• 2–5 years of experience in social media management, preferably with a food and beverage, café, coffee, QSR, restaurant, FMCG, or lifestyle brand.
• Strong understanding of Instagram, Reels, short-form video content, and platform-specific content strategies.
• Knowledge of food and beverage marketing, café culture, consumer behaviour, and social media trends.




• Strong creative thinking, storytelling, and content conceptualisation skills.
• Excellent copywriting skills, with the ability to develop engaging captions, hooks, campaign messaging, and CTAs.
• Experience managing brand social media accounts and coordinating with creative teams.
• Hands-on experience with influencer marketing, creator collaborations, and UGC campaigns.
• Ability to interpret social media analytics and translate insights into actionable content strategies.
• Familiarity with Meta Business Suite, Instagram Insights, Canva, and social media scheduling and analytics tools.
• Strong communication, coordination, and project management skills.
• Ability to manage multiple campaigns, content calendars, and deadlines in a fast-paced environment.
• Understanding of brand guidelines and the ability to balance trending content with consistent brand communication. Preferred Qualifications
• Experience managing social media for a coffeehouse, café chain, QSR, restaurant, or established food and beverage brand.
• Understanding of food photography, beverage styling, product shoots, and visually appealing food and drink content.
• Experience creating content for current product launches, seasonal beverages, limited-time offers, and consumer promotions.
• Strong visual aesthetics and an understanding of what makes food, coffee, and beverage content engaging and shareable.
• Ability to connect brand positioning with local audience preferences, youth culture, and Indian market trends. What We're Looking For A creative and proactive social media professional who understands that building a strong food and beverage brand online goes beyond posting product images. The ideal candidate should be able to create engaging conversations around coffee, café culture, lifestyle, and everyday consumer moments while keeping the brand relevant, aspirational, and connected to its audience.

📌 Social Media Manager (Gurugram)
🏢 Option Designs
📍 Gurugram