Job Purpose: To drive the strategic growth and market penetration of the Kitchen vertical by identifying business opportunities, building a strong retail and channel partner network, and delivering sustainable revenue through cutting-edge go-to-market strategies. The role is responsible for establishing the brand’s presence in specific markets, aligning product offerings with customer needs, and ensuring operational excellence across all business development initiatives.
• Key Result Areas/Accountabilities: Key Result Areas/Accountabilities Supporting Actions
• Retail Strategy & Planning: To develop and implement a robust retail strategy that ensures market penetration, brand visibility, and revenue growth for the Modular Kitchens vertical Retail Network Expansion
• Identify high-potential markets and define a phased rollout plan for exclusive brand outlets (EBOs), franchise stores, and shop-in-shop formats.
• Set annual targets for store openings and ensure timely execution. Market & Consumer Insights
• Conduct market research to understand regional preferences, pricing sensitivities, and competitor positioning.
• Use insights to tailor retail formats and product offerings specific to geographies Retail Format Strategy
• Define store formats, size, layout, and customer experience standards aligned with brand positioning.
• Collaborate with design and marketing teams to ensure consistency across locations. Sales Forecasting & Planning
• Develop sales projections by region and retail format.
• Align inventory planning and supply chain with retail demand forecasts. Retail Partner Strategy
• Identify and onboard strategic retail partners and franchisees.
• Define partner performance metrics, incentive structures, and support systems. Performance Monitoring
• Track store-level performance against KPIs such as footfall, conversion rate, average ticket size, and customer satisfaction.
• Recommend corrective actions and continuous improvements.
• Channel Development: To build, expand, and optimize a high-performing channel partner ecosystem that drives sales, enhances market reach, and ensures consistent brand representation across regions Channel Strategy Formulation
• Develop a comprehensive channel development roadmap aligned with business goals and market potential.
• Define partner types (e.g., franchisees, distributors, dealers, dealer cum fabricator) and their roles in the value chain. Partner Identification & Onboarding
• Identify and evaluate potential channel partners based on market presence, financial strength, and operational capabilities.
• Design and implement a structured onboarding process including training, branding, and systems integration. Channel Partner Enablement
• Provide partners with sales tools, marketing support, product training, and CRM access to ensure effective customer engagement.
• Conduct regular capability-building workshops and performance reviews. Territory Management
• Define and allocate territories to avoid channel conflict and ensure optimal market coverage.
• Monitor partner performance by region and take corrective actions where needed. Relationship Management
• Build strong,



long-term relationships with key partners to foster loyalty and collaboration.
• Act as the primary point of contact for escalations and strategic discussions. Compliance & Brand Standards
• Ensure all partners adhere to brand guidelines, pricing policies, and service standards.
• Conduct periodic audits and feedback sessions.
• Sales & Revenue Growth: To drive consistent and sustainable revenue growth by achieving sales targets, optimizing channel performance, and expanding market share in the modular kitchens segment Sales Target Achievement
• Define and execute sales plans aligned with business goals and market potential.
• Set monthly, quarterly, and annual sales targets by region, channel, and product category. Revenue Forecasting & Budgeting
• Develop accurate sales forecasts and align them with production and supply chain planning.
• Monitor budget utilization and ensure profitability across channels. Channel Sales Performance
• Track and analyze sales performance across retail, franchise, and distribution channels.
• Identify underperforming areas and implement corrective strategies. Sales Process Optimization
• Streamline lead generation, conversion, and post-sale processes to improve efficiency and customer experience.
• Leverage tools and analytics for data-driven decision-making. Promotions & Campaigns
• Collaborate with marketing to design and execute sales promotions, seasonal campaigns, and product launches.
• Measure campaign ROI and impact on revenue. Team Enablement
• Train and motivate the sales team and channel partners to achieve targets.
• Conduct regular performance reviews and incentive planning.
• Product & Market Intelligence: To gather, analyze, and apply market and product insights that inform strategic decisions, enhance product offerings, and ensure competitive positioning in the modular kitchens segment. Market Research & Trend Analysis
• Conduct ongoing research to identify emerging trends in kitchen design, materials, finishes, and consumer preferences.
• Analyze macroeconomic, demographic, and lifestyle shifts impacting the modular kitchen market. Competitor Benchmarking
• Track competitor offerings, pricing strategies, retail formats, and promotional activities.
• Provide actionable insights to differentiate the brand and refine go-to-market strategies. Customer Insights
• Gather feedback from customers, channel partners, and sales teams to understand pain points, unmet needs, and satisfaction drivers.
• Translate insights into product development and service improvement opportunities. Product Portfolio Analysis
• Evaluate the performance of existing SKUs in terms of sales, margins, and customer feedback.
• Recommend product enhancements, new launches, or rationalization based on data. Pricing & Positioning Strategy
• Support pricing decisions with market data and competitor analysis.




• Ensure product positioning aligns with target customer segments and brand strategy. Reporting & Communication
• Create regular intelligence reports and dashboards for leadership and cross-functional teams.
• Present findings and strategic recommendations in business reviews and planning sessions.
• Team building and leadership: To build, lead, and inspire a high-performing business development team that drives growth, fosters collaboration, and delivers on strategic objectives in the modular kitchens vertical Team Building & Structuring
• Recruit, onboard, and structure a capable team across regions and functions (sales, channel development, retail operations).
• Define clear roles, responsibilities, and performance expectations. Performance Management
• Set individual and team KPIs aligned with business goals.
• Conduct regular performance reviews, provide constructive feedback, and implement development plans. Coaching & Development
• Mentor team members to enhance their skills in sales, negotiation, customer engagement, and market intelligence.
• Facilitate training programs and cross-functional learning opportunities. Motivation & Engagement
• Foster a positive, inclusive, and goal-oriented team culture.
• Recognize and reward high performers, address challenges proactively. Cross-Functional Collaboration
• Ensure seamless coordination between business development, marketing, product, and operations teams.
• Represent the team in strategic planning and leadership forums. Crisis & Conflict Management
• Resolve internal conflicts and external escalations with professionalism and fairness.
• Maintain team morale during high-pressure situations or market challenges.
• Cross-functional Stakeholder Management: To effectively engage, align, and collaborate with internal and external stakeholders to ensure smooth execution of business strategies, timely decision-making, and long-term relationship building in the modular kitchens vertical Internal Stakeholder Alignment
• Collaborate with cross-functional teams including marketing, product development, supply chain, finance, and customer service to ensure alignment on business goals and execution plans.
• Facilitate regular reviews and updates to maintain transparency and accountability. External Stakeholder Engagement
• Build and maintain strong relationships with channel partners, franchisees, vendors, architects, and designers.
• Act as the primary point of contact for strategic discussions, escalations, and partnership development. Communication & Reporting
• Ensure timely and effective communication of business plans, performance updates, and market insights to all relevant stakeholders.
• Prepare and present business reviews, dashboards, and strategic proposals to senior leadership. Expectation Management
• Set clear expectations with stakeholders regarding deliverables, timelines, and responsibilities.
• Proactively manage conflicts and negotiate win-win outcomes. Feedback Integration
• Gather feedback from stakeholders to identify gaps, improve processes, and enhance collaboration.
• Implement changes based on feedback to strengthen relationships and drive efficiency.

📌 Lead Retail (India)
🏢 Aditya Birla Group
📍 India