HCLTech is a global technology company, home to more than 223,000 people across 60 countries. We deliver industry-leading capabilities centered around AI, digital, engineering, cloud and software, powered by a broad portfolio of technology services and products. Physical AI is one of HCLTech's most strategic growth areas, and Kinetic AI, our robotics practice, is a core pillar of that portfolio. Kinetic AI helps enterprises put intelligent robots to work. We design, build and operate fixed and mobile robotic systems powered by embodied AI, covering everything from robot engineering and embodied intelligence to RobOps. Our solutions include Kinetic AI. Inspect for autonomous inspection, Kinetic AI.
QA for AI-powered quality testing and Kinetic AI.
DCOps for data center automation. We are seeking a Senior Manager, Kinetic AI Marketing to lead the go-to-market for Kinetic AI as part of the broader Physical AI marketing charter. Reporting to the Head of Physical AI Marketing, you will shape the Kinetic AI marketing strategy and bring it to life through campaigns, launches, content and sales enablement, ensuring it reinforces the overarching Physical AI narrative while giving Kinetic AI a distinct, compelling voice in the market. You will work closely with Product, Solution, Sales and Presales teams to keep our story consistent, discoverable and sales-ready worldwide.

Responsibilities:
• Product and Solution Marketing Strategy: Own and execute the marketing strategy for Kinetic AI, shaping the narrative, messaging and market positioning through go-to-market and experiential campaigns that align with business objectives and build brand awareness.




• Launch Management: Drive end-to-end pre-launch and launch planning for Kinetic AI offerings, including timelines, messaging and execution. Partner with cross-functional teams to prioritize milestones and keep stakeholders aligned.
• Positioning and Messaging: Build clear, compelling positioning and messaging frameworks, GTM materials, enablement content and conceptual/demo videos that show how Kinetic AI creates value for clients.
• Integrated Marketing Campaigns: Plan, execute and optimize integrated campaigns across digital, events, email and other channels to drive demand generation, accelerate pipeline and increase adoption.
• Account-Based Marketing (ABM): Develop and run ABM programs for strategic accounts and partners, using 1:1 and few plays to maximize engagement and influence.
• Customer Stories and Thought Leadership: Turn client wins and delivery stories into case studies, success stories and thought-leadership content, working closely with delivery and client teams.
• Performance Measurement and Analytics: Measure and report on marketing and GTM program performance, evaluate campaign effectiveness and provide data-driven insights and recommendations for continuous improvement.
• Market and Competitive Intelligence:



Track AI and Physical AI industry trends, analyze analyst reports and perform competitive analysis to inform GTM strategy, positioning and offering development.

Qualifications:
• 8–10 years of B2B marketing and product/solution marketing experience, preferably in technology services, enterprise software or SaaS companies.
• Proven track record of executing successful product marketing strategies and go-to-market plans, including launches.
• Solid project management skills with the ability to manage multiple projects simultaneously.
• Expertise in positioning, messaging and value proposition development.
• Strong analytical skills to conduct market research and competitive analysis and generate customer insights that drive strategy.
• Experience in sales enablement, developing collateral, training and tools that support revenue growth.
• Ability to track and measure marketing success metrics, including impact on pipeline, revenue and GTM ROI.
• Good understanding of AI, GenAI and Physical AI, including LLMs, agentic systems, embodied AI, robotics and enterprise AI adoption.
• Effective at building cross-functional relationships and influencing stakeholders, with excellent communication, presentation and interpersonal skills.
• Experience managing external agencies to produce high-quality marketing materials and programs.
• Ability to excel in fast-moving, dynamic environments while applying creative and innovative problem-solving.
• Degree in Marketing or Business Administration; MBA preferred.

📌 Kinetic AI Marketing Manager (Noida)
🏢 HCLTech
📍 Noida