Location:
Whitefield, Bengaluru, Karnataka Work Mode: On-site Employment Type: Full-time

Experience:
1–3 years About MegaRyseMegaRyse Edu Center helps students, fresh graduates, and working professionals make informed education and career decisions. We connect learners with degree programmes and certification courses offered by institutions in India and abroad, including online study opportunities. Our focus is on helping learners identify the right education pathway through transparent guidance, trusted partnerships, and personalised support. We are looking for a results-driven Performance Marketing Executive who can build and execute our digital marketing activities from the ground up, generate qualified leads, improve online visibility, and contribute to measurable business growth. Role OverviewThis is a hands-on role for someone who combines analytical thinking, digital advertising expertise, SEO knowledge, and creative execution. You will primarily manage paid advertising campaigns across Meta Ads and Google Ads, with a strong focus on qualified lead generation and conversion optimisation. You will also improve MegaRyse's organic search presence and create engaging content to support brand awareness and marketing campaigns. We are looking for someone who takes ownership of results, understands the difference between lead volume and lead quality, and can work independently in a growing business environment.

Key Responsibilities
1. Performance Marketing & Lead Generation — 60%
• Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Develop campaign strategies targeting students, fresh graduates, and working professionals interested in education and career advancement.
• Conduct audience research, keyword research, competitor analysis, and campaign experimentation.
• Manage campaign budgets, bidding strategies, audience segmentation, retargeting, and ad placements.
• Build and optimise lead generation funnels, landing pages, enquiry forms, and calls to action.
• Test different ad creatives, copy, audiences, offers, and landing pages to improve campaign performance.
• Configure and monitor conversion tracking using Meta Pixel, Google Analytics 4, Google Tag Manager, and other relevant tools.
• Track qualified leads, cost per qualified lead, conversion rates, and lead-to-counselling outcomes.
• Collaborate with the counselling team to understand lead quality and improve the conversion process.
• Prepare regular performance reports and implement data-driven improvements. 2. SEO & Organic Search — 20%
• Conduct keyword research to identify relevant search opportunities related to education programmes, online degrees, certification courses, and career guidance.
• Optimise website pages, including titles, meta descriptions, headings, URLs, internal links, and relevant on-page content.
• Identify opportunities to improve MegaRyse's visibility in Google search results.
• Monitor organic search performance using Google Search Console and Google Analytics 4.
• Support technical SEO activities, including indexing checks, broken-link identification, sitemap monitoring, and page performance improvements.
• Recommend SEO-friendly website content, blog topics,



and landing page improvements based on search intent.
• Monitor organic traffic, search queries, clicks, impressions, and enquiries generated through organic search.
• Conduct basic competitor analysis and identify opportunities to improve organic visibility.
• Follow ethical SEO practices and focus on relevant, practical content for prospective learners. 3. Creative Production & Organic Social Media — 20%Creative production
• Develop concepts, hooks, scripts, and storyboards for short-form videos and advertising campaigns.
• Create and edit Instagram Reels, promotional videos, static creatives, carousels, stories, and other marketing assets.
• Write engaging ad copy, headlines, captions, and calls to action.
• Use tools such as Canva, CapCut, Adobe Express, or equivalent platforms.
• Repurpose organic content into paid advertisements and adapt creatives for different audiences.
• Test creative variations and use campaign performance data to improve future assets. Organic social media
• Plan and execute a practical content calendar for Instagram and LinkedIn.
• Schedule and publish approved content consistently.
• Develop content around education choices, career decisions, industry developments, and relevant learner concerns.
• Monitor engagement, reach, saves, shares, profile visits, and relevant enquiries.
• Maintain consistency in MegaRyse's brand identity, messaging, and tone.
• Align organic content with wider marketing objectives and paid advertising campaigns. Required Skills & Qualifications
• 1–3 years of practical experience in performance marketing or digital marketing.
• Hands-on experience managing Meta Ads campaigns.
• Practical experience with Google Ads, including search campaigns and conversion optimisation.
• Understanding of lead generation funnels, audience targeting, retargeting, and conversion tracking.
• Working knowledge of SEO, keyword research, on-page optimisation, and organic search performance.
• Familiarity with Google Analytics 4, Google Search Console, Google Tag Manager, and Meta Pixel.
• Ability to create and edit short-form videos and digital marketing creatives.
• Good copywriting skills for advertisements, scripts, captions, and landing pages.
• Experience planning and executing social media content calendars.
• Strong analytical, communication, organisational, and problem-solving skills.
• Ability to work independently, manage competing priorities, and take ownership of results. Preferred qualifications
• Experience in education, edtech, higher education, professional courses, or other lead-generation businesses.
• Experience establishing marketing campaigns and tracking systems from scratch.
• Familiarity with CRM platforms, landing page builders, and lead management tools. Key Performance Indicators (KPIs)Performance will be evaluated against business outcomes, execution quality, and continuous improvement.



Performance marketing
• Number of qualified leads generated.
• Cost per qualified lead.
• Lead-to-counselling booking and attendance rates.
• Campaign conversion rates and efficient use of the advertising budget.
• Improvements resulting from creative, audience, and funnel testing. SEO and organic search
• Completion of website SEO improvements and technical checks.
• Growth in relevant organic search visibility and qualified organic traffic.
• Improvements in keyword coverage, indexing, and search performance.
• Enquiries attributable to organic search over time. Creative production and social media
• Quality and consistency of advertising creatives and short-form videos.
• Timely execution of the content calendar.
• Relevant audience engagement and content performance.
• Enquiries and conversions attributable to organic content. Targets will be set based on the initial performance baseline, available budget, and business objectives. SEO will be evaluated over an appropriate period rather than solely on immediate lead generation. Candidate Evaluation ProcessWe value practical ability and measurable results over certificates alone. Shortlisted candidates may be asked to:
• Explain a paid campaign they personally managed, including advertising spend, leads generated, cost per lead, lead quality, and results.
• Describe how they identified poor-quality leads and improved campaign performance.
• Share examples of reels, advertising creatives, or social media content they personally created.
• Demonstrate their approach to keyword research and website SEO optimisation.
• Explain how they would build MegaRyse's digital marketing system from scratch, including campaign setup, tracking, content planning, and lead measurement.
• Complete a short practical assessment covering campaign strategy, SEO priorities, and creative execution. Candidates must clearly explain their personal contribution to previous results. Who We're Looking ForWe are looking for someone who:
• Is results-driven and takes ownership of campaign performance.
• Understands that qualified leads are more valuable than large volumes of irrelevant enquiries.
• Combines analytical thinking with creative problem-solving.
• Can manage advertising campaigns independently and make informed optimisation decisions.
• Understands the importance of both immediate lead generation and long-term organic growth.
• Is comfortable building processes and testing new approaches in a growing business.
• Can balance paid advertising priorities with SEO, creative production, and social media execution.

How to Apply
Interested candidates should share their resume, portfolio, and relevant campaign case studies. Please include:
• Advertising platforms used and approximate monthly budgets managed.
• Campaign results, including lead volume, cost per lead, and lead quality.
• Examples of creatives, reels, and social media content created.
• Experience with SEO, keyword research, and website optimisation.
• Tools used for advertising, analytics, editing, and reporting.
• Application subject: Performance Marketing Executive — MegaRyse | Whitefield, Bengaluru
• Mail ID: [email protected]

📌 Performance Marketing Executive (Bengaluru)
🏢 MegaRyse EduCntr
📍 Bengaluru