Company Description Better Nutrition is India’s first biofortified food brand, focused on tackling hidden hunger through nutrient-dense everyday staples. The company builds a farm-to-fork solution using biofortification, a scientific farming process that enriches crops like wheat, bajra, and ragi with higher levels of iron, zinc, fiber, protein, and essential micronutrients. By increasing nutritional value without changing familiar eating habits, Better Nutrition aims to make better health accessible at scale. Featured on Shark Tank India and backed by prominent investors including P. V. Sindhu, Chef Pankaj Bhadouria, and Radhika Gupta, the brand sits at the intersection of agriculture, science, and food innovation. The team is driven by a mission to grow a nutritionally stronger India starting from the soil upward. Role Description The Performance Marketing Head is a full-time, on-site role based in Lucknow. This position is responsible for designing and executing data-driven marketing strategies across digital and offline channels to drive customer acquisition, retention, and revenue growth. Day-to-day responsibilities include planning and managing performance campaigns, optimizing media spend, tracking key metrics (CAC, ROAS, LTV), and leading experimentation across platforms such as search, social, marketplaces, and affiliate networks. The role involves collaborating with brand, sales, product, and operations teams to align marketing initiatives with business goals,



as well as overseeing agency and vendor relationships. The Performance Marketing Head will also own reporting, analytics, and budgeting, and contribute to shaping the broader growth roadmap for Better Nutrition. Qualifications
• Strong market planning and marketing management skills, with experience designing and executing integrated growth strategies.
• Proficiency in market research, consumer insights, and competitor analysis to inform performance marketing decisions.
• Experience in sales enablement and performance tracking, aligning marketing initiatives with revenue and channel targets.
• Public relations and brand communication skills to support campaigns, partnerships, and reputation-building activities.
• Proven track record in performance marketing across paid search, paid social, marketplaces, and affiliate channels.
• Strong analytical and quantitative skills, including expertise with marketing analytics tools, dashboards, and A/B testing.
• Ability to lead and mentor cross-functional or marketing teams, manage agencies, and collaborate effectively with stakeholders.
• Relevant experience in FMCG, D2C, or consumer brands; exposure to nutrition, food, or health sectors is an advantage.
• Bachelor’s or Master’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Excellent communication, presentation, and organizational skills, with the ability to thrive in a fast-paced growth setting

📌 Perfomance marketing head (Lucknow)
🏢 Better Nutrition
📍 Lucknow