Company Description iProledge is a PaaS-based ed-tech start-up focused on helping aspirants crack International Professional exams through personalized, high-quality support. The organization goes beyond conventional coaching by offering mentorship from experienced industry professionals, exclusive learning resources, and structured study materials. iProledge emphasizes the overall well-being of students through services such as diet consultations and regular progress review calls, addressing both mental and physical health. Guided by a mission to act as an emotional support system and stand by each aspirant until they clear their exam, iProledge is committed to diligence, dedication, and delivering on its promises. Role Description The Digital Marketing Performance and Analytics Specialist is a full-time, on-site role based in Bengaluru. This role involves planning, executing, and optimizing digital marketing campaigns across channels, with a focus on driving enrolments and brand awareness for iProledge’s programs. The specialist will monitor and analyze web and campaign performance data, generate insights, and create regular reports to support data-driven decision making. Daily tasks include managing social media and online marketing activities, tracking key metrics and KPIs, conducting A/B tests, and recommending improvements to targeting,



creatives, and landing pages. Collaboration with academic, content, and sales teams to align marketing strategies with business goals is also a core part of the role. Qualifications
• Candidates should possess strong Digital Marketing and Online Marketing skills, with experience running and optimizing campaigns across multiple channels.
• Candidates should possess solid Social Media Marketing skills to manage and grow brand presence and engagement across major platforms.
• Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics or similar platforms to track performance and generate insights.
• Candidates should possess effective Communication skills to present data-driven recommendations and collaborate with cross-functional teams.
• Relevant qualifications such as a bachelor’s degree in marketing, business, analytics, or a related field are beneficial.
• Additional beneficial skills include experience with marketing automation tools, basic understanding of SEO/SEM, familiarity with A/B testing, and robust quantitative and problem-solving abilities.
• Prior experience in ed-tech or education services is an advantage but not mandatory.

📌 Digital Marketing Performance And Analytics Specialist (Bengaluru)
🏢 iProledge - Best Classes for CA | CS | CMA India | CMA USA | CFA | ACCA | CIA | CPA | FRM |
📍 Bengaluru