Company Description Grow Money Capital Private Limited has been part of India’s financial services sector since 1995, operating as a non-deposit-taking NBFC registered with the Reserve Bank of India. The company offers a diverse range of lending solutions, including Micro Enterprise Loans, Loan Against Property, Vehicle and Electric Two-Wheeler Financing, Supply Chain Finance, and Corporate Lending. Through co-lending partnerships with NBFCs, MFIs, and fintech companies, Grow Money Capital extends credit access to underserved market segments. Its personal loan brand, Cashvia, provides retail borrowers with a fully digital, transparent, and responsible lending experience. The organization combines long-standing lending expertise with up-to-date, technology-enabled delivery models to make credit more accessible while building strong partnerships across the financial ecosystem.

Key Responsibilities
1. Affiliate Marketing & Customer Acquisition
• Develop and execute affiliate marketing strategies to drive customer acquisition for digital lending products.
• Manage acquisition channels, including affiliates, DSAs, fintech partners, aggregators, and performance marketing platforms.
• Drive quality lead generation, loan applications, approvals, and disbursals while achieving CAC and ROI targets.
• Expand acquisition reach across Tier 1, Tier 2, and Tier 3 markets. 2. Partnership Development & Management
• Identify, onboard, and manage affiliate partners, digital aggregators, fintech platforms, and DSAs.
• Negotiate commercial terms, payout structures, and service-level agreements to ensure profitable partnerships.
• Build long-term partner relationships and continuously improve partner performance.




• Monitor partner productivity, lead quality, conversion rates, and overall business contribution. 3. Campaign Management & Funnel Optimization
• Plan, execute, and optimize affiliate campaigns to improve lead quality and conversion rates.
• Monitor key performance metrics, including CPL, CPA, CAC, approval rate, disbursal rate, rejection rate, and ROI.
• Analyze campaign performance and implement corrective actions to improve acquisition efficiency.
• Scale high-performing campaigns while maintaining acquisition cost and profitability targets. 4. Business Growth & Revenue Generation
• Drive loan application volumes, credit approvals, disbursals, and revenue growth through affiliate channels.
• Develop channel-wise growth plans aligned with business targets.
• Optimize the partner mix to improve portfolio quality and maximize business returns.
• Work towards achieving monthly and quarterly acquisition and disbursal targets. 5. Cross-Functional Coordination
• Collaborate with Credit, Risk, Product, Operations, and Technology teams to improve the customer acquisition funnel.
• Align partner acquisition strategies with credit policies, customer eligibility criteria, and risk parameters.
• Resolve funnel bottlenecks and improve application processing and disbursal turnaround time. 6.



Compliance & Risk Management
• Ensure affiliate campaigns and partner activities comply with applicable RBI digital lending requirements, data protection obligations, and internal company policies.
• Monitor fraudulent traffic, duplicate applications, fake leads, mis-selling, and other partner-related risks.
• Establish partner due diligence, tracking, documentation, and payout validation processes.
• Coordinate with Compliance and Risk teams to address regulatory and operational concerns. 7. Performance Reporting & Analytics
• Prepare and review daily, weekly, and monthly MIS reports covering leads, applications, approvals, disbursals, CAC, ROI, and partner performance.
• Analyze channel-wise and partner-wise performance to identify growth opportunities and underperforming sources.
• Present performance reviews, business forecasts, and actionable recommendations to senior management. 8. Budget & Commercial Management
• Manage affiliate marketing budgets and partner payouts in line with approved business plans.
• Monitor acquisition costs, campaign profitability, and return on marketing investment.
• Ensure accurate partner invoicing, payout reconciliation, and commercial governance. 9. Process Improvement & Automation
• Establish standard operating procedures for partner onboarding, campaign tracking, lead attribution, and payout management.
• Implement tracking systems, dashboards, and automation to improve reporting accuracy and operational efficiency.
• Continuously improve affiliate marketing processes to support scalable and sustainable business growth.

📌 Affiliate Marketing Manager (Noida)
🏢 Grow Money Capital
📍 Noida