21 Oct
|
Indago Research
|
India
21 Oct
Indago Research
India
We are a boutique financial research and investment intelligence firm serving international M&A; and alternative investment clients. Recently backed by a U.
S.-based family office, we are scaling rapidly and looking for a senior marketing leader to build and run our demand generation engine from the ground up.
About the role
This is a hands-on, execution-focused role. You will build and run a high-velocity, data-driven marketing engine for a professional services business — owning the full funnel from Awareness → Engagement → Consideration → Conversion. You will work directly with firm leadership and coordinate closely with the sales function on qualification, handoff processes, and closed-loop pipeline reporting. What you'll lead
• Build and execute multi-channel demand generation across paid social, paid search, email, outbound, and remarketing.
• Operate HubSpot as the central marketing system: workflows, automations, lifecycle stages, lead scoring, sequences, and attribution reporting.
• Develop persona-based content paths, nurture sequences, and conversion flows.
• Execute outbound programs across email, LinkedIn, and calling workflows — including list building, segmentation, and testing.
• Manage creative for ads, landing pages, conversion paths, and A/B experiments.
• Track CPL, CAC, ROAS, funnel progression, and pipeline contribution; report insights to leadership regularly.
• Coordinate with Sales on qualification criteria, handoff processes, and closed-loop reporting.
• Oversee freelancers or creative partners as needed.
• Maintain campaign QA, performance hygiene, and continuous optimization cycles. What you bring
• Deep, hands-on HubSpot expertise across Marketing Hub and Sales Hub — this is non-negotiable.
• 2–7 years of experience in B2B or services-focused growth marketing; consulting, technology services, or financial services background preferred.
• Proven track record generating qualified meetings and improving funnel conversion metrics.
• Hands-on execution experience in LinkedIn Ads, Google Ads, retargeting, and list-based targeting.
• Solid outbound orchestration
experience:
sequencing, messaging, list operations, and enrichment.
• High data literacy — comfortable working with CAC, CPL, ROAS, funnel math, attribution models, and dashboarding.
• Working knowledge of Canva, Adobe (PDFs and creative assets), and PowerPoint for building and editing marketing collateral and sales-ready materials.
• Excellent spoken and written English; confident working with U.
S. leadership.
• Comfortable with U.
S. hours overlap. Preferred
• Prior experience in consulting, technology services, financial services, or other professional-services environments.
• Experience working with U.
S. or international markets.
• Prior exposure to leading small pods or coordinating multi-stakeholder workflows. Why join us
• Work directly with a seasoned investment professional and a high-caliber research team on globally relevant mandates.
• Greenfield ownership — you build the marketing function, not inherit someone else's playbook.
• Meritocratic culture where contribution is recognized and rewarded quickly.
• Competitive base salary with meaningful performance-based upside.
📌 Sales And Marketing Manager (India)
🏢 Indago Research
📍 India