Experience:
1–2 Years Department: Digital Marketing
Job Type
Full-Time
Key Responsibilities
• Launch, manage, and optimize advertising campaigns across Meta Ads and Google Ads.
• Monitor key performance metrics, including CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), lead quality, and conversion rates.
• Manage campaign budgets, audience targeting, ad sets, creatives, and A/B testing.
• Track leads and calls, identify performance issues, and troubleshoot campaign-related problems.
• Follow campaign naming conventions and maintain daily campaign optimization logs.
• Analyze campaign performance and implement strategies to improve lead generation and conversions.
• Coordinate with internal teams to improve lead quality and achieve business objectives. Required Skill Set
• Hands-on experience with Meta Ads Manager and Google Ads.
• Understanding of lead generation, performance marketing funnels, and campaign optimization.
• Knowledge of Google Tag Manager, Meta Pixel, conversion tracking, and UTM parameters.
• Proficiency in MS Excel or Google Sheets for campaign performance analysis and reporting.
• Ability to optimize campaigns based on business outcomes, not just clicks and impressions.
• Strong analytical, problem-solving, and reporting skills. Candidate Profile
• 1–2 years of relevant experience in performance marketing or digital advertising.
• Practical experience managing paid advertising campaigns.
• Data-driven approach with a focus on lead quality, conversions, and return on ad spend.
• Positive communication skills and the ability to work in a target-oriented environment.