Folk Objects | Full-time | Mumbai (Hybrid) About Folk ObjectsFolk Objects is a design-led home and living brand bringing together thoughtful design, distinctive objects and products for considered spaces. We work at the intersection of product, craft and contemporary living, with an ambition to build relationships with designers, architects and creative communities across the world.

About the Role
We’re looking for a Business Development, Partnerships & PR Manager to grow Folk Objects’ presence in India and international markets. You’ll build relationships with architects, interior designers, independent creatives, design studios and relevant media, creating opportunities for our products to reach new audiences and become part of exciting projects around the world. The role combines business development, community outreach, creative collaborations and PR. You’ll be responsible for identifying the right people and opportunities, initiating relationships, developing partnerships and executing campaigns that build both brand visibility and commercial growth. This is a hands-on role for someone who is commercially driven, genuinely interested in design, and excited about building a globally relevant design brand. What You’ll Do1. Global Business Development
• Identify and build relationships with architects, interior designers, hospitality designers, design studios and other relevant trade buyers across India and international markets.
• Develop targeted outreach strategies to introduce Folk Objects’ products and collections to design professionals.
• Build and manage a pipeline of trade enquiries, project opportunities, bulk orders and repeat B2B business.
• Understand project requirements and connect designers with relevant products and furnishing solutions from our catalogue.
• Explore opportunities to get Folk Objects products specified in residential, hospitality and commercial projects.
• Develop relationships with international stockists, retail partners and potential distribution partners where relevant.
• Track outreach, meetings, leads, proposals and conversions to drive measurable business growth. 2. Designer & Creative Partnerships
• Build relationships with independent designers, artists, makers, photographers, stylists and other creatives.
• Identify opportunities for co-created collections, limited-edition products, creative collaborations and editorial projects.
• Develop partnership proposals that create value for both Folk Objects and its collaborators.




• Explore collaborations with complementary design brands, studios and creative businesses.
• Build a network of creatives who can contribute to the brand’s products, storytelling and visibility. 3. Design Community & Outreach
• Build and nurture a community of architects, interior designers and creative professionals around Folk Objects.
• Identify relevant design events, exhibitions, trade fairs, industry gatherings and networking opportunities in India and internationally.
• Organise or support designer meet-ups, product previews, studio visits and intimate community gatherings.
• Develop ongoing engagement with the design community through personalised outreach and meaningful interactions.
• Identify opportunities to showcase projects featuring Folk Objects products and build relationships through shared visibility. 4. PR & Brand Visibility
• Plan and execute PR campaigns to build Folk Objects’ visibility across design, architecture, interiors, lifestyle and relevant business publications.
• Build relationships with editors, journalists, publications, stylists and other media contacts in priority markets.
• Pitch product features, collection launches, founder stories, creative collaborations and brand narratives.
• Develop press lists, campaign calendars, pitches and press materials in collaboration with the internal team.
• Identify relevant design awards, exhibitions, editorial opportunities and industry platforms.
• Build sustained brand recognition rather than relying only on one-off media coverage. 5. Strategy, Reporting & Execution
• Map priority markets, target audiences and partnership opportunities.
• Build and maintain a structured database of designers, architects, creatives, media contacts and prospective trade partners.
• Manage outreach and follow-ups through a CRM or other tracking tools.
• Track key metrics, including qualified leads, project enquiries, active partnerships, revenue generated and PR placements.
• Work closely with the design, product, sales and marketing teams to translate opportunities into tangible outcomes.
• What We’re Looking For




• 3–6 years of experience in business development, partnerships, PR or community outreach.
• Experience in interiors, architecture, furniture, home, lifestyle, design or another creative industry is strongly preferred.
• Excellent written and verbal communication skills, including personalised outreach and partnership pitching.
• Confidence in building relationships with senior professionals, both in India and internationally.
• An understanding of how architects and interior designers discover and specify products for their projects.
• Experience developing partnerships, executing PR campaigns or building professional communities.
• Strong organisational skills and the ability to manage multiple relationships and opportunities simultaneously.
• A proactive, resourceful approach with a clear focus on outcomes. You’ll Be a Great Fit If You
• Have a genuine interest in design, architecture, interiors, craft and contemporary living.
• Enjoy building relationships from scratch and turning conversations into opportunities.
• Can balance commercial goals with thoughtful, long-term partnerships.
• Are comfortable reaching out to people across geographies and building a credible case for why they should work with Folk Objects.
• Have a global outlook and are curious about international design communities.
• Can move comfortably between a commercial conversation with an interior design studio, a creative collaboration with an independent artist and a PR pitch to a design editor.
• Are self-driven, organised and comfortable owning outcomes from idea to execution. What Success Looks Like
• A growing network of architects, interior designers and trade partners in India and international markets.
• Qualified project enquiries, product specifications, bulk orders and repeat B2B business.
• Meaningful creative collaborations that strengthen the Folk Objects brand.
• Consistent PR coverage and increased visibility across relevant design and lifestyle platforms.
• A growing community of design professionals who engage with, specify and recommend Folk Objects.
• Measurable contribution to brand awareness, partnerships and revenue growth. To ApplyPlease share your CV and a brief overview of your experience in business development, partnerships, PR or community building. Include examples of partnerships, campaigns or business relationships you have personally developed.

Location:
Mumbai, Maharashtra Work Model: Hybrid Employment Type: Full time

📌 Business Development, Partnerships (Mumbai)
🏢 Folk Objects
📍 Mumbai