Job Title: Hindi Multimedia Producer/Anchor (Healthcare)

Location:
Noida

EXPERIENCE:
6-8 year You tube Channel Link
- https://www.youtube.com/@NBTLife23 About Times Internet At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions. Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. As an equal prospect employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level About the Business Unit The Languages business encompasses all non-English or Indic Brands within the Times Internet portfolio, featuring a presence in eight regional languages across India, including Navbharat Times in Hindi, Maharashtra Times in Marathi, Vijay Karnataka in Kannada, Samayam in Telugu, Tamil and Malayalam, and I am Gujarat. Our Languages division stands as the fastest-growing regional content platform in India. We have an audience base of 180 million users, with approximately one in every four Indians engaging with Times Internet Languages Platforms. We are the leading news and information player in the Indic Languages category on Comscore. We have maintained this dominance for several years now. Diversity is at the heart of our community. Our audience is predominantly young, primarily below the age of 34 and has a strong female presence. We have a strong presence on social platforms with 24Mn followers on Facebook and 14Mn subscribers on Youtube, as on 15th Apr’24. We've recently expanded our portfolio with two new brands. ET Regional, an extension of The Economic Times into Indic languages, positioned as the go-to hub for financially savvy users from diverse linguistic backgrounds. Additionally, we launched TimesXP, a video-first platform for Indic languages, with a vision to democratize internet access for unlettered audiences





About the Role
We are looking for an experienced and agile Multimedia Producer – Health who combines strong on-camera presentation skills with content strategy, production, and digital platform management. The ideal candidate should have experience hosting health podcasts and stage events, developing engaging health content, and driving the growth of YouTube and social media channels. The role requires end-to-end ownership of content strategy, channel growth, audience engagement, and performance-driven planning across YouTube, Facebook, and Instagram, with a focus on increasing views, subscribers, reach, and revenue.

Key Responsibilities
1. Content Strategy & Ideation Develop innovative content ideas and formats around health, wellness, fitness, nutrition, lifestyle, and preventive healthcare. Lead content strategy and growth initiatives across YouTube, Facebook, and Instagram. Identify emerging trends, audience interests, and content opportunities to maximise reach and engagement. 2. YouTube Channel Management & Growth Take end-to-end ownership of the YouTube channel, including content planning, execution, publishing, and performance tracking. Prepare regular performance reports and analyse key metrics such as views, watch time, engagement, and subscriber growth. Develop data-driven strategies and action plans based on content performance to drive channel growth, audience retention, and revenue. Identify opportunities to optimise content formats, publishing schedules, and distribution strategies. 3. Social Media Management Plan, create, and manage content across Instagram, YouTube, Facebook, and other relevant digital platforms. Drive subscriber and viewership growth through platform-specific content strategies and effective distribution. Track social media performance, analyse audience behaviour, and implement strategies to improve reach, engagement, and overall growth. 4. Anchoring & Presentation Host health-related videos, podcasts, interviews, panel discussions, and stage events with confidence and credibility. Represent the brand at health-related events, conferences, and other on-ground engagements. Ensure engaging delivery,



strong audience connection, and high-quality on-camera presentation. 5. Research & Scripting Research health topics and develop engaging scripts, interview questions, storylines, and event scripts. Ensure content accuracy, credibility, and relevance by collaborating with qualified healthcare professionals and subject-matter experts. Translate complex health information into accessible and engaging content for digital audiences. 6. Expert Engagement & Collaborations Build and maintain a strong network of doctors, healthcare professionals, nutritionists, fitness experts, and lifestyle influencers. Identify and onboard experts for podcasts, interviews, panel discussions, and collaborative content initiatives. 7. Production & Team Coordination Work closely with video editors, designers, and other team members to ensure the timely delivery of high-quality multimedia content. Oversee content execution from ideation and scripting to production, publishing, and performance evaluation. Ensure consistency in content quality, publishing schedules, and platform-specific requirements. Skills, Experience & Expertise
• 6–8 years of relevant experience in anchoring, digital media, multimedia production, or health content creation.
• Proven experience hosting health podcasts, interviews, and stage events.
• Fluency in both Hindi and English is essential.
• Strong on-camera presence, presentation skills, and audience engagement abilities.
• Experience managing YouTube channels and social media platforms, with a focus on audience and revenue growth.
• Strong understanding of content strategy, digital analytics, performance reporting, and platform growth.
• Established network among doctors, healthcare professionals, wellness experts, and lifestyle influencers.
• Expertise in content ideation, research, scripting, production, and digital content management.
• Ability to interpret performance data and translate insights into actionable growth strategies.
• Strong communication, coordination, analytical, and organisational skills. Ideal Candidate Profile We are looking for a proactive, creative, and performance-driven professional who goes beyond traditional anchoring. The ideal candidate should be equally comfortable in front of the camera and managing digital content operations, with the ability to lead content strategy, grow digital channels, build expert relationships, and drive audience engagement and revenue.

📌 Hindi Multimedia Producer/Anchor(Healthcare) (Noida)
🏢 Times Internet
📍 Noida