ABOUT FRIDO Frido is a fast-growing Indian consumer brand focused on improving everyday comfort, mobility and quality of life through innovative, thoughtfully designed products. Our portfolio spans cushions and pillows, ergonomic furniture, footwear, orthotics and mobility products. We operate across D2C, marketplaces, quick commerce, offline retail and B2B channels, with growing in-house manufacturing capabilities. As we continue to scale, we're strengthening our finance team to support better business decisions, operational efficiency and sustainable growth.

ABOUT THE ROLE
We are looking for a highly analytical, hands-on FP&A; professional who can independently drive financial planning, business performance analysis and management reporting. The role involves working closely with the founders, finance leadership and functional heads to provide reliable financial insights, identify improvement opportunities and support key strategic decisions.

KEY RESPONSIBILITIES
1. Financial Planning & Analysis
- Own annual budgeting, rolling forecasts and long-term financial planning.
- Develop and maintain detailed financial models across business channels and product categories.
- Track actual performance against budgets and forecasts, identify deviations and recommend corrective actions.
- Drive revenue, gross margin, contribution margin, EBITDA and cash flow projections. 2. Business Finance & Profitability
- Analyse channel-wise, category-wise and SKU-level profitability.
- Deep dive into D2C and marketplace unit economics, including marketing expenditure, logistics, discounts, returns and contribution margins.
- Partner with marketing, marketplaces, sales,



manufacturing and supply chain teams to identify opportunities for revenue growth and cost optimisation.
- Evaluate the financial viability of current products, categories, channels and business initiatives. 3. MIS & Leadership Reporting
- Own preparation of monthly MIS, performance dashboards and business review presentations.
- Develop clear and actionable insights for founders and senior management.
- Ensure consistency and accuracy of financial and operational KPIs across departments.
- Improve reporting processes through automation and better data integration. 4. Investor Reporting & Strategic Finance
- Support preparation of board presentations, investor updates and financial performance reports.
- Coordinate financial information and analyses required for fundraising and due diligence.
- Build financial scenarios and sensitivity analyses to support strategic decision-making.
- Work closely with external advisors and internal stakeholders on financial information requirements. 5. Cash Flow & Working Capital
- Prepare and maintain cash flow forecasts and monitor funding requirements.
- Analyse inventory, receivables, payables and working capital efficiency.
- Support capital expenditure planning and investment evaluations. QUALIFICATIONS & EXPERIENCE




- CA / MBA Finance / CFA or equivalent qualification.
- 5–10 years of relevant experience in FP&A;, business finance or corporate finance.
- Prior experience in D2C, e-commerce, FMCG, retail or high-growth consumer businesses preferred.
- Strong financial modelling skills and advanced proficiency in Excel.
- Experience with Power BI, SQL or other analytical tools would be an advantage.
- Strong understanding of P&L;, cash flow, unit economics and operational KPIs.
- Experience in management presentations, investor reporting or fundraising support preferred. WHAT WE'RE LOOKING FOR
- High ownership: Someone who can independently drive deliverables from start to finish.
- Strong analytical mindset: Ability to go beyond reporting numbers and understand the underlying business drivers.
- Business orientation: Comfortable working closely with functional leaders and challenging assumptions.
- Speed and accuracy: Ability to manage multiple priorities without compromising quality.
- Effective communication: Can simplify complex financial analysis and communicate insights clearly.
- Hands-on approach: Equally comfortable building detailed Excel models and presenting findings to senior leadership. WHY JOIN FRIDO?
- Opportunity to work directly with the founders and senior leadership.
- Meaningful involvement in strategic and operational business decisions.
- Exposure to a fast-scaling omnichannel consumer business with manufacturing operations.
- Opportunity to build scalable financial planning and reporting processes.
- High ownership, learning and career growth.

📌 Senior Manager – FP&A (India)
🏢 Frido
📍 India