Online Business Growth Manager (D2C) Full-time

Experience:
Minimum 3-5+ years

Location:
Bangalore Business Focus: D2C website growth, marketplaces, performance marketing and profitable online revenue About Lumov Lumov is a venture-backed healthcare startup building India's leading pain management and orthopaedic solutions brand. We are building India's leading comprehensive one-stop brand for patients, with a robust product portfolio across orthotics and orthopaedic supports, rehabilitation aids, lifestyle, and over-the-counter categories. Our founders, with backgrounds from Harvard Business School and IIT Kharagpur, bring over 12 years of combined experience in Private Equity, having invested over $300 million in Indian Healthcare. We are driven by a passion for innovation and a commitment to improving the quality of life for our customers. Lumov fosters a collaborative, high-growth, and mission-driven environment where every team member plays a pivotal role in shaping the future of India's orthopaedic healthcare ecosystem.

About the Role
We are looking for a results-driven Online Business Growth Manager to grow Lumov's online business across marketplaces, its D2C channel and relevant quick-commerce platforms. The role will own day-to-day marketplace performance, online sales targets, channel growth and performance reporting, with a focus on delivering sustainable revenue and profitability.

What You'll Do
1. D2C Business Growth
• Own the D2C website business plan, revenue targets and growth initiatives.
• Improve website traffic, conversion rate, average order value and repeat purchases through testing and customer insights. 2. Marketplace Ownership
• Own end-to-end business performance on Amazon, Flipkart and other relevant marketplaces,



including sales targets and account health.
• Manage listings, catalogue content, pricing, promotions, ratings/reviews, inventory visibility and platform compliance.
• Plan platform-specific growth actions and resolve operational issues affecting sales or customer experience. 3. Performance Marketing & Retention
• Plan and optimise paid acquisition with internal teams or agencies across relevant digital channels.
• Track CAC, ROAS, conversion and campaign profitability; improve retention through CRM, email, WhatsApp and repeat-purchase initiatives. 4. Revenue & Profitability
• Track GMV, net sales, discounts, marketplace commissions, ad spend, returns, CAC and contribution margins.
• Balance growth with profitability through disciplined pricing, promotions, acquisition spend and channel-level planning. 5. Merchandising & Operations
• Coordinate with supply chain and operations to maintain stock availability, accurate product information and timely fulfilment.
• Work with marketing, finance and customer service to improve product pages, customer experience and online sales. 6. Analytics & Market Insights
• Maintain D2C and marketplace dashboards; review performance against sales, conversion, acquisition and profitability targets.
• Monitor competitors, customer feedback and category trends; convert insights into clear growth actions. Qualifications & Requirements
•

Experience:




Minimum 3-5 years in D2C/e-commerce growth, with hands-on ownership of a D2C website or online revenue targets.
• D2C & marketplace expertise: Experience with website commerce platforms (e.g., Shopify), Amazon/Flipkart and paid digital acquisition; quick-commerce exposure is a plus.
• Growth analytics: Strong Excel/Google Sheets skills and working knowledge of website analytics, conversion funnels and campaign dashboards.
• Commercial understanding: Practical knowledge of CAC, ROAS, AOV, repeat rate, GMV, net sales, commissions and contribution margins.
• Execution: Proven ability to manage agencies or cross-functional teams while personally driving day-to-day execution.
• Mindset: Data-driven, commercially sharp, customer-focused and comfortable in a fast-paced startup workplace. What Success Could Look Like
• First 90 days: Establish channel-level baselines and a clear growth plan; fix priority gaps in website conversion, listings, tracking and reporting.
• 6 months: Improve D2C conversion and customer acquisition efficiency, strengthen marketplace sales, and establish repeatable campaign and retention plans.
• 12 months: Deliver sustained online revenue growth with measurable improvements in repeat purchases, channel efficiency and profitability.

What We Offer
• An opportunity to contribute directly to the growth of a scaling healthcare brand.
• A collaborative, entrepreneurial and mission-driven work environment.
• Professional growth with exposure to multiple online business channels.
• Competitive compensation with performance-based incentives. Please apply and send your resume to [email protected] or linkdin Chat box.

📌 Online Business Growth Manager (Bengaluru)
🏢 Lumov
📍 Bengaluru