Role: Digital Marketing Executive

Experience:
Minimum 2 Years

Location:
Coimbatore Job Summary We are looking for a creative, proactive, and results-driven Digital Marketing Executive with a minimum of 2 years of experience to plan, execute, and optimize digital marketing activities. The ideal candidate should have a robust understanding of digital marketing strategies, social media management, paid advertising, content creation, and performance analysis to strengthen brand visibility, generate leads, and support business growth.

Key Responsibilities
• Plan, execute, and optimize digital marketing campaigns across various online platforms.
• Manage and grow the company’s social media presence across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Develop engaging content ideas, captions, creatives, and campaign concepts aligned with brand objectives.
• Set up, monitor, and optimize paid advertising campaigns using Meta Ads and Google Ads.
• Conduct keyword research, competitor analysis, and audience research to identify marketing opportunities.
• Monitor campaign performance, analyze key metrics, and prepare regular performance reports.
• Implement SEO best practices to improve website visibility and organic traffic.
• Coordinate with designers, video editors, and content teams to develop effective marketing materials.
• Maintain and update website content, landing pages,



and campaign-related information.
• Track leads, conversions, engagement, and return on advertising spend (ROAS) to improve campaign effectiveness.
• Stay updated on digital marketing trends, platform updates, and industry best practices. Required Qualifications & Skills
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 2 years of hands-on experience in digital marketing.
• Strong knowledge of social media marketing, paid advertising, and content marketing.
• Practical experience with Meta Ads Manager and Google Ads.
• Familiarity with SEO, Google Analytics 4 (GA4), Google Search Console, and campaign tracking tools.
• Good understanding of audience targeting, lead generation, conversion optimization, and marketing analytics.
• Strong creative thinking, analytical skills, and attention to detail.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns, meet deadlines, and work collaboratively with a team. Preferred Skills
• Experience in lead generation and performance marketing campaigns.
• Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
• Familiarity with Google Tag Manager, conversion tracking, and remarketing.
• Experience in planning content calendars and coordinating digital campaigns.

📌 Digital Marketing Executive (Coimbatore)
🏢 ATTS Technologies Private
📍 Coimbatore