Role Description We are looking for a proactive and data-driven Retention Specialist to improve customer retention, drive repeat purchases and build long-term customer relationships. The ideal candidate should have hands-on experience with CRM campaigns, customer lifecycle marketing and retention strategies preferably in a D2C or e-commerce brand.

Key Responsibilities
• Plan and execute retention campaigns across WhatsApp, email, SMS and push notifications.
• Build and manage automated customer journeys, including welcome flows, post-purchase communication, re-engagement and win-back campaigns.
• Develop strategies to increase repeat purchase rates and customer lifetime value (LTV).
• Analyse customer behaviour, purchase patterns, cohorts and campaign performance.
• Segment customers to deliver personalised and relevant communication.
• Conduct A/B testing to improve campaign engagement, conversions and revenue.
• Track key metrics, including retention rate,



repeat purchase rate, customer lifetime value and average order value.
• Collaborate with the marketing and e-commerce teams to improve the overall customer experience and drive business growth. Requirements
• 2–4 years of experience in retention marketing, CRM or lifecycle marketing.
• Experience with WhatsApp marketing and email automation tools.
• Understanding of customer segmentation, CRM workflows and campaign optimisation.
• Familiarity with D2C or e-commerce business models is preferred.
• Solid analytical skills and the ability to interpret campaign performance data.
• Good communication skills and a proactive, execution-focused approach.

How to apply
Share your CV with us at [email protected] with subject "Application for Retention"

📌 Retention Specialist (Pune)
🏢 allterdiapers
📍 Pune