Job Title: Digital Marketing Manager

Location:
Ahmedabad Please send your resume to : [email protected]

Experience:
3-7 years, with hands-on Performance Marketing experience (PPC/Google Ads/Meta Ads) mandatory

Salary:
₹30,000 – ₹45,000 per month (subject to experience and interview) Job Overview: We are looking for a results-driven Digital Marketing Manager to own and grow Nessa's end-to-end digital presence across SEO, Paid Search, Paid Social, content, marketing automation, and analytics. The ideal candidate is a hands-on digital marketing generalist with solid, demonstrable expertise in PPC (Google Ads and Meta Ads) who can plan, execute, and optimize campaigns to drive qualified traffic, leads, and measurable revenue impact for Nessa's LED, Solar, and Smart Lighting solutions. This role will lead digital execution for the Marketing function, manage paid media budgets, and mentor the digital marketing and design executives supporting the team.

Key Responsibilities
· Plan, execute, and continuously optimize PPC campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram), including keyword research, audience targeting, ad copy, bidding strategy, and budget allocation.
· Own the monthly digital media budget, ensuring efficient spend, strong ROI/ROAS, and transparent reporting to management.
· Drive organic growth through SEO strategy and execution – on-page, off-page, technical SEO, keyword mapping, content optimization, and website performance improvements.
· Build and manage the traffic and lead-generation roadmap, including the targets for organic (SEO) and paid (Google Ads/Meta) channels, and track progress against monthly and annual goals.
· Set up, manage, and optimize marketing automation and CRM workflows for lead capture, nurturing, scoring, and handoff to Sales.
· Plan and execute email marketing, remarketing/retargeting, and lifecycle campaigns to improve conversion and retention.




· Own website and landing page performance – conversion rate optimization (CRO), A/B testing, and user journey improvements.
· Monitor, analyze, and report on digital performance (Google Analytics/GA4, Search Console, Meta Business Suite, Google Tag Manager) with actionable insights and monthly/quarterly dashboards.
· Manage social media strategy and content calendar across LinkedIn, Instagram, Facebook, and YouTube, in coordination with the design and content team.
· Brief, guide, and review creative output from the Digital Marketing/Design Executive and Graphic & Motion Designer to ensure campaigns are well supported visually.
· Conduct competitor digital analysis and benchmarking (SEO, PPC, social, content) to identify opportunities and stay ahead of market trends.
· Coordinate with Sales and Product teams to align digital campaigns with business priorities, new product launches, and key account/channel initiatives.
· Manage relationships with digital marketing agencies, freelancers, and platform vendors where required.
· Develop, maintain, and regularly update marketing and sales toolkits (presentations, comparison sheets, product one-pagers, digital brochures, FAQs) for different products, industries, and customer segments, in coordination with the Product Manager and design team.
· Plan and execute exhibition and event marketing – including digital promotion, pre-event and post-event campaigns, stall/booth branding coordination, lead capture setup, and social media/content coverage for exhibitions and industry events.
· Work closely with the Business Development (BD) team to align digital campaigns, toolkits, and content with active BD pursuits, key accounts, and channel/project opportunities,



and to ensure timely handoff and follow-up of marketing-generated leads.
· Stay current with digital marketing, PPC, SEO, and marketing automation trends, algorithm updates, and platform changes.
· Mentor and manage junior digital marketing and design team members, and support their skill development.

Qualifications:
· Bachelor's or Master's Degree in Marketing, Business Administration, Mass Communication, or a related field.
· 3-7 years of relevant digital marketing experience. Hands-on Performance Marketing experience (PPC campaign planning and management across Google Ads and Meta Ads) is mandatory for this role.
· Proven track record of managing Google Ads and Meta Ads performance campaigns with real budget ownership and measurable ROI/ROAS.
· Working expertise across SEO, content marketing, social media marketing, email marketing, and marketing automation.
· Practical, hands-on experience with Google Analytics (GA4), Google Tag Manager, Google Search Console, Meta Business Suite, and Google Ads/Meta Ads Manager.
· Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
· Working knowledge of CRM and marketing automation platforms (e.g., HubSpot, Zoho, Mailchimp, or similar).
· Strong analytical skills with the ability to translate data into clear insights, reports, and action plans.
· Experience managing a monthly digital marketing/media budget and demonstrating ROI to leadership.
· Experience in B2B, industrial, manufacturing, technology, renewable energy, electrical, or engineering sectors will be a strong advantage.
· Prior experience managing or mentoring junior marketing/design team members preferred.
· Strong communication, planning, and stakeholder coordination skills.
· Proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
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· Google Ads certification, Google Analytics (GA4) certification, or Meta Blueprint certification preferred.

📌 Digital Marketing Manager (Ahmedabad)
🏢 NESSA ILLUMINATION TECHNOLOGIES
📍 Ahmedabad