Publisher Development Manager (India)

Publisher Development Manager (India)

21 Oct
|
Adapex
|
India

21 Oct

Adapex

India

About the Role
As a Publisher Development Manager at Adapex, you will identify, engage, and close high-value partnerships with digital publishers across web, mobile, gaming, and CTV. This role requires a proactive hunter with deep understanding of digital media, strong relationship-building skills, and the ability to drive meaningful revenue impact. You will work closely with the Chief Revenue Officer and collaborate cross-functionally with Yield, AdOps, Product, and Marketing teams. ResponsibilitiesPipeline Generation & Prospecting
• Actively hunt for new publisher opportunities with high-volume outreach via phone, email, LinkedIn, virtual meetings, and conferences.
• Identify mid-tier and premium publishers and clearly articulate the Adapex value proposition.
• Maintain a healthy, accurate pipeline and consistently meet or exceed sales activity metrics. Consultative Sales & Closing
• Conduct discovery to understand publisher ad stacks, SSP relationships, GAM/Ad Manager setup, header bidding configurations, and monetization challenges.
• Present tailored solutions demonstrating how Adapex improves publisher yield, revenue, and operational efficiency.
• Manage deals from prospecting through negotiation and close.
• Collaborate closely with senior management to accelerate strategic opportunities. Internal Collaboration & Enablement
• Work with Analytics, Yield, and AdOps to create custom proposals and revenue projections.




• Communicate regularly with your supervisor on active deals, blockers, and opportunities.
• Maintain detailed CRM records, ensuring pipeline visibility and forecasting accuracy.
• Contribute to sales playbooks, messaging frameworks, and competitive positioning as needed. Market Insight & Representation
• Stay current on industry trends, competitive platforms, privacy shifts, and programmatic innovations.
• Represent Adapex at industry events when required. QualificationsRequired
• Experience in Publisher Development, AdTech Sales, or a related digital media role preferred.
• Strong understanding of the digital advertising ecosystem, including SSPs, exchanges, ad servers, and header bidding.
• Demonstrated track record of hunting, prospecting, closing deals, and achieving revenue targets.
• Consultative, customer-focused mindset with strong relationship development skills.
• Excellent communication and presentation capabilities.
• Creative problem solver with strong analytical abilities.
• Highly organized and able to work independently in a fast-paced environment.
• Self-motivated hunter who thrives on generating current business.
• Existing relationships with mid-tier or premium publishers.
• Experience with GAM/Google Ad Manager, Prebid, or programmatic yield strategies.
• Background in SaaS, martech, or data-driven monetization platforms.

📌 Publisher Development Manager (India)
🏢 Adapex
📍 India

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