Who We're Looking For Redington is building a world-class Demand Generation Center in Chennai that will power OEM growth across India, Middle East & emerging markets. This role will lead strategy, digital acceleration, OEM engagement, and service expansion for the Demand Gen Center, while working alongside the existing team leads (including Rathna) who manage day-to-day operations. This role will own the business P&L; of Demand Gen, develop new digital and AI-led capabilities, and build scalable programs for partners and OEM brands. Your Role
• Demand Gen Business Leadership
• Build and scale the Demand Generation Center as a Redington “Marketing as a Service (MaaS)” offering.
• Own revenue targets from telemarketing, digital programs, and AI-enabled campaigns.
• Create service catalogues, pricing models, and OEM pitches for Data + Digital + Demand Gen services.
• Partner with Redington business units (TSG, SSG, Mobility, ESG, Apple, Microsoft, Cisco, AWS, etc.) to drive adoption.
• Strategic Growth & Program Management
• Design demand generation playbooks for different OEM categories.
• Develop new workflows for lead generation, nurture flows, partner scoring, and campaign ROI tracking.
• Implement AI agents to scale telecalling, customer engagement, and follow-ups.
• Convert the center into a “Digital + Call + AI Hybrid” capability.
• Digital Marketing & Content
• Oversee digital demand gen, including email automation, landing pages, SEO/SEM, paid campaigns, and social amplification.
• Lead the creative studio for campaign assets, videos, and storytelling content for OEMs and partners.




• Build standardized digital toolkits for SMB, enterprise, cloud, security, and device categories.
• Stakeholder & Team Leadership
• Work closely with (Team Lead) and other supervisors on planning, performance metrics, calling quality, and customer experience.
• Coach team leads while not taking over their operational scope.
• Collaborate with Global Marketing COEs and Redington Online platforms for omni-channel integration.
• Data, Analytics & AI Ops
• Develop dashboards for lead quality, KPIs, pipeline contribution, and conversion analytics.
• Set up AI and automation tools for efficiency, routing, scoring, and reporting.
• Drive a culture of data-backed decisions in all campaigns.
• OEM & Channel Engagement
• Represent the Demand Gen center in OEM meetings and pitches.
• Build measurable, repeatable demand gen engines for each brand.
• Create case studies, quarterly reviews, and outcome stories. You're The Right Fit If
• 15+ years of experience in telemarketing ops, digital marketing, or revenue-oriented B2B demand generation.
• Experience with AI tools, marketing automation platforms, CRM systems, and digital campaign management.
• Proven success in scaling teams and managing cross-functional operations.
• Robust storytelling and stakeholder management capability. Key Competencies
• Strategic thinking & business acumen
• Digital-first mindset
• AI & automation readiness
• Cross-functional leadership
• Data-driven approach
• Customer/partner storytelling
• Ability to inspire and coach teams
• People manager

📌 Head - Contact Centre (Chennai)
🏢 Redington
📍 Chennai