Job Purpose
• To lead Domestic Sales of copper Tubes to the secondary market, support for generating sales and revenue in line with the business plan.
• To manage the third-party brand requirements like packaging, supplies, inventories etc.
• Plan and execute Copper tube sales in secondary market and co-ordinate sales administration with the objective of meeting the targets of EBIDTA, Working Capital and Cash Flow.
• Cultivate and maintain robust relationships with key customers by meeting their expectations, enhancing customer satisfaction, and building their loyalty with optimum utilization of resources and cost-efficiencies.
• Collaborate with cross functional departments to enhance the company's brand and customer satisfaction.
• Maintain consistency of supplies to the customers and ensuring the best service levels to be maintained.
• To consistently work towards maintaining healthy market share and NPS.
• Keep the team updated on customer expectations, competitor analysis, and Market Intelligence so that timely action can be taken.
• To Coordinate with cross functional departments for credible and reliable customer experience
• To consistently look out for the opportunities to simplify the sales process. Key Result Areas/Accountabilities Key Result Areas/Accountabilities Supporting Actions
• Sales & Revenue Growth
• Copper tube sales in domestic secondary market (~2000 MT per annum)
• Achieve Domestic Mark up of ~1100 USD/MT. The above mark ups are slightly higher than prevailing prices in India.
• Implement strategies for sales growth and maintain healthy market share




• Market Penetration and Customer acquisition & Retention
• Expand the company’s market presence by penetrating recent customer segments and geographic areas.
• Develop and implement plans to increase the company's share of wallet within dealers.
• Increase the customer base by acquiring recent clients and accounts.
• Implement customer retention strategies to minimize churn and increase customer loyalty.
• Identify and pursue new business opportunities to expand market presence.
• Collaborate with Business Development Cell for various activities .
• Strategic Planning & Operational Efficiency
• Develop and execute a comprehensive sales strategy aligned with overall business objectives.
• Regularly review and adjust the sales strategy based on market dynamics and performance metrics
• Streamline sales processes to enhance operational efficiency.
• Monitor and optimize order fulfillment, delivery, and after-sales service processes
• Market Intelligence &Sales; Forecasting
• Stay informed about industry trends, competitor activities, and market dynamics.
• Provide timely and relevant market intelligence to support strategic decision-making.
• Develop accurate sales forecasts based on market trends, historical data, and other relevant factors.




• Regularly review and adjust sales forecasts as needed.
• Minimize the variance between forecasted and actual sales figures.
• Customer Satisfaction & Quality
• Ensure high levels of customer satisfaction by addressing customer issues and concerns promptly.
• Implement feedback mechanisms to gauge and improve customer satisfaction.
• Timely closure of action items on MH portal
• Ensure proper communication with the relevant stakeholders.
• Quick addressal and resolution of quality concerns reported by the customers by closely coordinating all internal stake holders including Quality, Production, Logistics, PPC etc.
• Collaboration with Cross-functional Teams
• Collaborate with planning, operations, Logistics, finance and other functions to ensure alignment and synergy.
• Foster effective communication and collaboration among different teams to achieve common goals.
• Work on relevant projects with Cross Functional Teams
• Managing Price Risk & Compliances
• Ensure that all sales activities comply with relevant industry regulations and company policies.
• Implement and monitor ethical sales practices
• Working Capital Management
• Focus on PBND, DBNP as per the guidelines.
• Managing Payment Over dues within 60 days
• People & Process
• Develop Self
- Training plan adherence
• Work towards improving skills & competencies of self and team member
• Inventory
• Basis Monthly overall Inventory Planning, Coordinate with planning, production, Logistics team for material allocation and execution of planning.

📌 Area Trading Manager (India)
🏢 Aditya Birla Group
📍 India