Job Summary

We are looking for a dynamic, customer-focused, and result-oriented Assistant Sales Manager Furniture to drive sales growth and manage showroom operations. The ideal candidate will be responsible for leading the sales team, achieving business targets, handling key customers, improving conversion rates, and ensuring an excellent customer experience.

The candidate should have strong leadership, negotiation, and sales management skills, preferably with experience in the furniture, home interiors, retail, or showroom industry.

2. Key Responsibilities

A. Sales & Business Development

- Lead, motivate, and manage the sales team to achieve individual and overall sales targets.

- Develop and implement sales strategies to increase revenue, generate leads, and improve conversion rates.

- Handle key customers, high-value deals, price negotiations, and sales closures.

- Monitor daily sales performance, sales pipelines, customer follow-ups, and conversion ratios.

- Build and maintain strong relationships with customers, architects, interior designers, and business partners.

- Review quotations, pricing, profit margins, and discount approvals in line with company policies.

- Identify new business opportunities and monitor competitor activities and market trends.

B. Showroom & Store Operations

- Manage day-to-day showroom operations and ensure smooth business functioning.

- Maintain showroom presentation, product displays, cleanliness, and overall customer experience.

- Monitor product availability, stock, samples, catalogues, and display materials.

- Ensure adherence to company policies, operational standards, and standard operating procedures (SOPs).

- Coordinate with inventory, design, production, logistics, and operations teams to ensure timely order fulfilment.

C. Team Management & Customer Experience

- Allocate sales targets, responsibilities, and leads among team members.

- Train, mentor,



and motivate the sales team to improve productivity and performance.

- Monitor individual team performance and provide regular feedback.

- Handle customer escalations, complaints, and service-related issues to ensure timely resolution.

- Coordinate with internal teams to ensure smooth order execution, delivery, installation, and after-sales support.

- Maintain strong customer relationships to encourage repeat business and referrals.

D. Sales Reporting & Performance Analysis

- Prepare and maintain daily, weekly, and monthly sales and MIS reports.

- Track sales targets, actual revenue, lead conversion rates, average order value, and pipeline performance.

- Analyse sales trends and identify opportunities to improve business performance.

- Share regular performance updates and actionable insights with management.

- Maintain accurate customer, lead, and sales records in the CRM system.

3. Required Skills & Competencies

- Strong sales leadership, team management, and business development skills.

- Excellent communication, negotiation, presentation, and deal-closing abilities.

- Strong customer relationship management and problem-solving skills.

- Good understanding of furniture products, home interiors, retail sales, or showroom operations.

- Ability to manage sales targets, handle customer escalations, and drive team performance.

- Proficiency in CRM tools, MS Excel, and sales MIS reporting.

- Strong organisational skills with the ability to multitask and work in a target-driven setting.

4. Qualifications & Experience

- Graduate or postgraduate in any discipline.

- MBA in Sales, Marketing, or Business Administration will be an added advantage.

- 5–7 years of overall experience in furniture, home interiors, retail, or showroom sales.

- 1–3 years of experience in a team leadership role, such as Assistant Sales Manager, Store Manager, Showroom Manager, or Sales Team Leader.

- Prior experience in handling sales targets, customer negotiations, team performance, and showroom operations is preferred.

📌 Assistant Sales Manager (Kochi)
🏢 Decorpot
📍 Kochi