- . Key Job Responsibilities
- A. Business Development and Recent Customer AcquisitionIdentify and develop new customers in Delhi NCR and other target markets.
- Approach manufacturers, FMCG companies, e-commerce businesses, pharmaceutical companies, food processors, electronics companies, and other packaging users.
- Generate leads through industrial visits, telephone calls, email, LinkedIn, trade directories, and referrals.
- Arrange meetings with purchase managers, packaging development teams, and supply chain managers.
- Develop business with large corporate customers and OEMs.
- Register the company as an approved vendor with prospective customers.
- Achieve monthly and annual sales targets.
- B. Sales and Revenue ManagementPrepare monthly sales plans based on plant capacity and market demand.
- Generate regular orders for 3-ply, 5-ply, 7-ply and printed corrugated boxes.
- Maintain a healthy sales pipeline and convert enquiries into confirmed orders.
- Monitor customer-wise sales, product-wise sales, and sales growth.
- Increase repeat orders and develop long-term supply contracts.
- Coordinate with production to ensure timely delivery and customer satisfaction.
- C. Market Research and Competitor AnalysisStudy market demand, customer requirements, and industry trends.
- Collect information on competitors' prices, quality, product range, and delivery capabilities.
- Monitor kraft paper price movements and their impact on box selling prices.
- Identify new business opportunities in industrial areas and emerging sectors.
- Develop customer and competitor databases.
- D. Costing, Quotation and ProfitabilityPrepare or coordinate preparation of quotations based on box specifications.
- Understand box dimensions, ply, GSM, BF/ECT requirements, flute type, printing,



and board construction.
- Coordinate with production and costing teams to calculate material consumption and manufacturing costs.
- Negotiate selling prices while maintaining the company's target contribution and profit margin.
- Review customer-specific profitability and avoid unprofitable orders.
- Recommend price revisions when kraft paper and other input costs increase.
- E. Customer Relationship ManagementMaintain strong relationships with purchase, quality, production, and packaging development teams.
- Understand customer packaging specifications and changing requirements.
- Handle customer complaints relating to bursting strength, dimensions, printing, pasting, stitching, and delivery.
- Coordinate corrective and preventive actions with the quality and production departments.
- Conduct regular customer visits and collect feedback.
- Improve customer retention and satisfaction.
- F. Payment Collection and Credit ControlFollow up on outstanding payments and overdue invoices.
- Coordinate with the accounts department for customer ledger reconciliation.
- Monitor customer credit limits and payment terms.
- Escalate overdue accounts and recommend action for customers with poor payment records.
- Ensure that sales growth does not create excessive working capital pressure.
- G. Coordination with Internal DepartmentsCoordinate with production for order planning and delivery schedules.
- Work with the design team on samples, drawings, and packaging specifications.
- Coordinate with procurement regarding kraft paper availability and cost changes.
- Work with quality assurance to ensure customer specifications are met.
- Coordinate with logistics for dispatch planning and freight optimisation.
- Share customer forecasts and confirmed orders with the planning team.

📌 Marketing Manager (Delhi)
🏢 JMK Industries
📍 Delhi