Job Description: Senior Digital Marketing Executive

Company: Ashiyana Real Estate

Location: Pune, Maharashtra

Department: Digital Marketing

Experience: 3–5 Years

Employment Type: Full-Time

About the Company Ashiyana Real Estate is looking for a creative, result-oriented, and experienced Senior Digital Marketing Executive to strengthen our online presence, generate quality property leads, and support business growth through effective digital marketing strategies.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute digital marketing strategies for real estate projects and property listings.
- Plan campaigns to increase brand awareness, engagement, and qualified lead generation.
- Manage the company's digital marketing calendar and campaign budgets.

2. Social Media Management

- Manage Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Create engaging content, reels, stories, property posts, and promotional campaigns.
- Monitor social media performance and improve reach, followers, and engagement.

3. Paid Advertising & Lead Generation

- Plan, launch, and optimize Meta Ads (Facebook and Instagram) and Google Ads.
- Generate quality leads for residential and commercial properties.
- Monitor cost per lead (CPL), campaign performance, conversions, and return on advertising spend.
- Coordinate with the sales and telecalling teams to improve lead quality and conversion rates.

4. Content & Creative Management

- Develop content strategies for property promotions, project launches, offers, and company branding.
- Coordinate with graphic designers, video editors, photographers, and external agencies.
- Ensure all marketing creatives follow the company's brand guidelines.

5. SEO & Website Management

- Improve website visibility through SEO, keyword research,



and content optimization.
- Monitor website traffic, lead sources, and user engagement using analytics tools.
- Support landing page optimization and online lead capture.

6. Reporting & Performance Analysis

- Prepare weekly and monthly digital marketing performance reports.
- Track leads generated, CPL, campaign spending, engagement, and conversions.
- Identify opportunities to improve campaign performance and marketing ROI.
- Required SkillsStrong knowledge of Meta Ads Manager and Google Ads.
- Experience in social media marketing, paid campaigns, and lead generation.
- Knowledge of SEO, Google Analytics, and website optimization.
- Understanding of Canva, Photoshop, or other creative tools.
- Strong communication, analytical, and coordination skills.
- Ability to manage multiple campaigns and meet deadlines.
- Eligibility CriteriaBachelor's degree in Marketing, Digital Marketing, Business, or a related field preferred.
- 3–5 years of relevant digital marketing experience.
- Demonstrated experience in paid advertising and lead generation.
- A portfolio of previous campaigns and measurable results will be an advantage.
- Key Performance Indicators (KPIs)Quality leads generated and cost per lead.
- Lead-to-site-visit and lead-to-booking conversion support.
- Social media reach, engagement, and audience growth.
- Website traffic and organic search performance.
- Campaign ROI and monthly marketing targets.
- What We OfferCompetitive salary based on experience and skills.
- Performance-based incentives, subject to company policy.
- Chance to lead digital marketing initiatives in the real estate sector.
- A growth-oriented work environment with opportunities for career development.

Interested candidates can share their updated CV and portfolio of digital marketing campaigns with the HR team at Ashiyana Real Estate.

📌 Digital Marketing Executive (Pune)
🏢 Ashiyana Real Estate
📍 Pune