Social media management

- Plan and run a monthly content calendar for Facebook, Instagram and other relevant platforms.
- Create or brief posts, Reels, stories and ad creatives that follow each brand's design guidelines.
- Schedule and publish posts daily using scheduling tools.
- Reply to comments and messages, and route leads to the sales team quickly.
- Track trends and competitors, and suggest current content ideas.

Meta Ads (Facebook & Instagram)

- Set up and manage campaigns in Meta Ads Manager for leads, traffic, messages and conversions.
- Build audiences: interest-based, custom, lookalike and retargeting.
- Run A/B tests on creatives, copy, audiences and placements.
- Install and check Meta Pixel and Conversions API events.
- Manage daily budgets and pause or scale ads based on results.

Google Ads

- Run Search, Performance Max, Display and YouTube campaigns.
- Do keyword research, write ad copy and manage negative keywords.
- Set up conversion tracking with Google Tag Manager and GA4.
- Optimise bids, quality score and landing pages to lower cost per lead.

📌 Digital Marketing Manager (Dehradun)
🏢 Officers Maritime Academy
📍 Dehradun