We are looking for a proactive and result-oriented Marketing Executive to develop and implement marketing strategies, promote the company's products or services, generate leads, and build strong customer relationships. The ideal candidate should have excellent communication skills, market knowledge, and the ability to achieve business targets.
Key Responsibilities
- Develop and execute marketing strategies to promote company products and services.
- Identify potential customers and generate recent business leads.
- Conduct market research to understand customer needs, market trends, and competitor activities.
- Build and maintain solid relationships with existing and prospective clients.
- Plan and coordinate promotional activities, campaigns, and marketing events.
- Handle customer inquiries and communicate product or service information effectively.
- Coordinate with the sales team to achieve business development targets.
- Manage social media promotions and support digital marketing activities, wherever required.
- Prepare marketing reports, maintain customer databases, and track campaign performance.
- Conduct client visits and follow up on prospective business opportunities.
- Identify new markets and explore opportunities for business expansion.
- Achieve assigned marketing targets and submit regular performance updates to management.
Required Skills
- Excellent verbal and written communication skills.
- Strong negotiation, presentation, and interpersonal skills.
- Good knowledge of marketing strategies and lead generation.
- Customer relationship management and follow-up skills.
- Market research and competitor analysis.
- Ability to plan, organize, and execute marketing activities.
- Proficiency in MS Office, Excel, and email communication.
- Knowledge of digital marketing and social media platforms is an added advantage.
- Target-oriented approach with strong problem-solving abilities.
Educational Qualification
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Relevant marketing or sales experience is preferred.
- Freshers with good communication and convincing skills may also apply.
Key Performance Indicators (KPIs)
- Number of leads generated.
- Conversion of leads into business.
- Achievement of marketing and sales targets.
- Number of new clients acquired.
- Customer relationship management and follow-up effectiveness.
- Revenue generation and market expansion.