We are looking for a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns to generate quality leads, drive conversions, and maximize ROI.
Key Responsibilities:
- Plan and manage paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms.
- Monitor campaign performance, budgets, CPL, CPA, ROAS, and conversion rates.
- Optimize campaigns to improve lead quality and marketing ROI.
- Conduct audience research, A/B testing, and competitor analysis.
- Track campaign performance using Google Analytics, pixels, and conversion tracking tools.
- Collaborate with the creative and sales teams to achieve business targets.
Qualifications & Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- 1+ years of experience in performance marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Robust analytical skills and data-driven decision-making.
- Knowledge of Google Analytics, conversion tracking, and reporting tools.