Role Overview The VP, Marketing leads the global marketing function for a multi‑billion‑dollar FMCG portfolio across 25 countries. This executive is responsible for shaping global brand strategy, driving full‑funnel consumer marketing excellence, accelerating category growth, and ensuring consistent brand performance across diverse markets. The role requires a highly strategic, commercially minded leader with deep experience in consumer goods, omnichannel marketing, and cross‑regional leadership.

Key Responsibilities

Global Brand & Portfolio Leadership

- Define and execute the global brand strategy across all markets, ensuring consistency while enabling local market relevance.
- Lead global brand architecture, positioning, and long-term brand equity development.
- Oversee innovation strategy, including new product development, category expansion, and global launch frameworks.

Full-Funnel Marketing Excellence

- Drive world-class integrated marketing across paid, owned, earned, retail, and experiential channels.
- Establish global standards for digital performance, media investment, CRM, retail activation, and shopper marketing.
- Partner with regional and country teams to optimize funnel performance and accelerate conversion.

Commercial & Growth Accountability

- Own global marketing P&L; levers, partnering with Finance and Commercial to deliver revenue, margin, and market share targets.
- Use data-driven insights, category analytics, and consumer intelligence to shape growth strategies.
- Lead global pricing, portfolio mix, and demand-generation frameworks.

Cross-Market Leadership





- Manage 25 country-based marketing leaders, ensuring alignment, capability building, and high performance.
- Build a culture of collaboration, accountability, and operational excellence across all markets.
- Serve as the executive sponsor for regional marketing councils and cross-functional global forums.

Global Partnerships & Stakeholder Management

- Partner closely with Sales, Product, Supply Chain, R&D;, Digital, and Finance to drive integrated business outcomes.
- Lead global agency relationships (creative, media, digital, shopper), ensuring best-in-class output and commercial value.
- Represent Marketing at the executive leadership table, influencing enterprise strategy and long-term planning.

Qualifications

- 15+ years of progressive marketing leadership experience in FMCG , consumer goods, or retail.
- Proven success leading multi-country or global marketing organizations.
- Expertise in brand strategy, full-funnel marketing, digital performance, and commercial growth.
- Strong financial acumen with experience managing large budgets and influencing P&L; outcomes.
- Exceptional leadership skills with experience managing large, diverse, geographically distributed teams.
- Ability to operate in a fast-paced, matrixed global environment.

Leadership Competencies

- Strategic, enterprise-minded thinker
- Robust executive presence and communication
- High EQ and cross-cultural leadership capability
- Data-driven decision maker
- Builder of high-performing teams
- Comfortable navigating ambiguity and complexity

📌 Vice President Marketing (India)
🏢 Phifer u0026
📍 India