: State Business Head

- Location: Hyderabad
- Markets: Kerala, Gujarat, Odisha (3 positions available)
- Experience: 7–12 years
- Compensation: 35–40 Lakhs per annum
- Reporting To: Founder's Office

About the Role

This role is for entrepreneurial State Business Heads who will build the business in their respective states almost like a Mini CEO. This is not a traditional marketing, operations, or business-development role. You will own the entire state business end-to-end: understanding the customer, identifying the right offerings, building partner networks, creating the occasion calendar, launching campaigns, acquiring customers, delivering the service successfully, and bringing customers back again.

The ideal candidate possesses strong commercial thinking, cultural understanding, marketing instinct, and exceptional execution capabilities.

What You Will Own

1. State Business & Revenue

- Own the growth of the business in the assigned state.
- Build annual and quarterly business plans covering: Revenue, Transactions, New customers, Repeat customers, Average Order Value (AOV), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Retention, Product portfolio, and Partner network.
- Treat the state as your own business and continuously identify new opportunities for growth.

1. Understand the State's Consumer Ecosystem

- Develop a deep understanding of the state's key markets, regional traditions, festivals, seasonal and occasion-led demand, local customs, consumer preferences, life-event needs, influential local voices, and customer behaviour.
- Translate this understanding into products and campaigns relevant to customers in that state.

1. Build Partner Network

- Identify and develop relationships with high-potential partners and institutions.
- Responsibilities include: Partner discovery, meeting partner management and key stakeholders, partnership negotiation, offering selection, commercial arrangements, operational readiness, content collection,



quality standards, and long-term relationship management.
- Build a solid pipeline of partners rather than depending on only a few.

1. Build the State Occasion Calendar

- Create a 365-day calendar for the state identifying opportunities around major festivals, monthly occasions, seasonal peaks, and other high-demand days.
- For every major occasion, decide the offering, partner, pricing, target customers, and marketing timelines.

1. Product Creation

- Work with partners, product, content, and operations teams to create compelling offerings.
- Own the product proposition, partner selection, packages, pricing, add-ons, fulfilment, personalisation options, customer communication, photos/videos, storytelling, and landing-page proposition. Convert regional occasions into compelling and authentic consumer propositions.

1. Campaign Planning & Growth

- Own the commercial success of every major campaign spanning Meta Ads, Google Ads, performance marketing, CAC, ROAS, CTR, conversion, creative testing, audience segmentation, landing-page conversion, remarketing, and WhatsApp marketing.
- Analyse campaign metrics to optimize propositions, partners, pricing, and creatives.

1. Influencer & Creator Partnerships

- Build a state-level network of regional influencers, YouTubers, Instagram creators, regional celebrities, niche content creators, and community voices.
- Develop performance-linked partnerships that drive transactions rather than mere brand awareness.

1. End-to-End Service Execution

- Oversee the complete customer journey from booking, order detail collection,



partner coordination, and service execution, to proof/video delivery, fulfilment, customer communication, and feedback.

1. Retention & Repeat Business

- Build repeat behaviour by working with CRM and retention teams across WhatsApp, push notifications, email, personalization, festival reminders, past-purchase recommendations, partner recommendations, cross-sells, family occasions, birthdays, anniversaries, and recurring purchases.

1. Consumer Insights

- Constantly analyse customer feedback, search behaviour, customer support conversations, campaign comments, social media, competitor actions, and market trends to launch new products and improve existing offerings.

Candidate Profile

This role calls for builders rather than administrators. The ideal candidate:

- Has 7-12 years of experience.
- Has built or scaled a consumer business, category, city, region, or marketplace.
- Understands digital consumer acquisition and Meta/Google performance marketing.
- Has strong commercial, analytical ability, and experience working with vendors, partners, or distributed supply.
- Can manage complex operations, understand retention/repeat purchase behaviour, and work with ambiguity to build things from zero.
- Possesses very high ownership and operates without waiting for instructions.
- Is comfortable traveling across the assigned state.
- Preferred Background: Experience in D2C, e-commerce, marketplaces, food delivery, travel, matrimony, consumer internet, regional content, or other high-frequency consumer businesses.

Cultural Requirement

Deep cultural understanding of the respective state is mandatory. The candidate must:

- Speak the state's language fluently and read it comfortably.
- Understand regional traditions, festivals, consumer behaviour, and cultural nuances across different districts/regions within the state.

Note: All positions will be based in Hyderabad.

📌 State Business Head (Hyderabad)
🏢 GoldenBridge Search
📍 Hyderabad