Job Profile: Senior SEO & Organic Growth Specialist

Experience: 4–7+ years

Employment Type: Full time

Location: Kandivali West, Mumbai

Department: Digital Marketing

Role: SEO Strategy, Technical SEO, Organic Growth & AI Visibility

Our Website : www.2techbrothers.com

About the Role

At 2 Tech Brothers , we believe SEO is much more than ranking a website on Google. It is about making sure our clients' businesses are discoverable, credible, and visible wherever potential customers search for information, products, and services.

We are looking for an experienced, hands-on Senior SEO & Organic Growth Specialist who can take complete ownership of SEO performance and organic growth across our client portfolio.

The ideal candidate should have a strong understanding of technical SEO, keyword strategy, content optimisation, website architecture, link building, analytics, and emerging AI-powered search platforms. They should be capable of identifying opportunities, developing actionable strategies, implementing improvements, monitoring results, and continuously working towards better performance.

This is an ownership-driven role. We need someone who can independently manage SEO projects, proactively identify problems, communicate with clients and internal teams, and demonstrate measurable improvements in rankings, organic traffic, lead generation, and overall digital visibility.

Key Responsibilities1. SEO Strategy & Organic Growth

- Develop and execute customised SEO strategies based on each client's business objectives, industry, competition, and target audience.
- Take complete ownership of SEO performance across multiple client websites.
- Conduct comprehensive SEO audits and prepare actionable roadmaps with clear priorities and timelines.
- Perform keyword research, search intent analysis, competitor benchmarking, and keyword gap analysis.
- Improve keyword rankings, organic traffic, qualified leads, and conversions.
- Identify new ranking opportunities across products, services, locations, and high-intent search queries.
- Monitor competitors and proactively identify opportunities to improve our clients' online positioning.

1. Technical SEO & Website Health

- Conduct technical SEO audits covering crawlability, indexation, canonicalisation, redirects, XML sitemaps, robots.txt, and duplicate content.
- Identify and resolve technical issues affecting search engine visibility.
- Work with developers to implement SEO recommendations across WordPress, Webflow, Next.js, React, and other website platforms.
- Optimise website architecture, internal linking, URL structures, metadata, headings, and structured data.
- Monitor Core Web Vitals, mobile usability, page speed, and overall website health.
- Investigate indexing issues, broken links, crawl errors, toxic backlink alerts, and sudden ranking or traffic drops.
- Ensure website changes, migrations, redesigns, and new page launches follow SEO best practices.

1. On-Page SEO & Content Strategy

- Develop keyword-focused content strategies aligned with user intent and business goals.




- Optimise landing pages, service pages, location pages, blogs, and FAQs.
- Build content clusters and internal linking structures to strengthen topical authority.
- Create SEO briefs and collaborate with writers, designers, and developers to improve content quality and performance.
- Ensure content is useful, relevant, original, and aligned with search engine guidelines.
- Identify content gaps and opportunities to improve existing pages rather than relying only on publishing new content.

1. AI Search Visibility & Generative Engine Optimisation (GEO)

- Improve client visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and other relevant AI-powered discovery platforms.
- Develop strategies to help search engines and AI systems understand, recognise, and accurately reference client brands.
- Improve website structure, content clarity, entity signals, schema markup, FAQs, and authoritative brand information.
- Monitor brand mentions, citations, recommendations, and visibility for relevant project, service, product, and location-based queries.
- Analyse how competitors are being referenced in AI-generated answers and identify opportunities to strengthen client visibility.
- Integrate AI search optimisation with conventional SEO rather than treating them as separate, unrelated activities.

1. Link Building & Domain Authority

- Plan and execute sustainable backlink acquisition and digital authority-building strategies.
- Analyse backlink profiles, referring domains, link quality, and competitor link-building activities.
- Identify potentially harmful backlinks and manage disavowal recommendations where appropriate.
- Improve domain authority through relevant, credible, and industry-specific link acquisition.
- Monitor suspicious domains, unauthorised brand-related microsites, and websites that may compete with or divert traffic from client websites.
- Focus on quality, relevance, and measurable outcomes instead of pursuing backlink volume alone.

1. Analytics, Reporting & Performance Tracking

- Monitor and analyse performance through Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager, and relevant SEO tools.
- Prepare monthly SEO reports covering keyword movements, organic traffic, conversions, technical health, backlinks, competitor performance, and growth opportunities.
- Track progress against agreed KPIs and explain the business impact of SEO activities.
- Identify performance declines early and recommend corrective measures.
- Use tools such as SEMrush, Ahrefs, Screaming Frog, PageSpeed Insights, and similar platforms.
- Maintain clear documentation of completed tasks, pending issues, priorities,



and next steps for every client.

1. Client & Project Ownership

- Independently manage SEO activities for multiple clients across different industries.
- Take responsibility for planning, execution, monitoring, and continuous improvement.
- Coordinate with developers, content writers, designers, and digital marketing teams to ensure timely implementation.
- Communicate SEO progress, challenges, opportunities, and recommendations in simple, professional language.
- Ensure agreed deliverables are completed on time and maintain a proactive approach to client requirements.
- Stay updated with search engine algorithm changes, SEO developments, AI search trends, and industry best practices.

Required Skills & Experience
- 4–7+ years of hands-on SEO experience, preferably managing multiple client websites.
- Strong expertise in technical SEO, on-page SEO, keyword research, content optimisation, and link building.
- Practical experience with Google Search Console, GA4, SEMrush or Ahrefs, and website crawling tools.
- Good understanding of website development, HTML, CSS, JavaScript rendering, indexing, and structured data.
- Experience working with WordPress and familiarity with modern frameworks such as Next.js and React.
- Knowledge of Core Web Vitals, website performance, mobile SEO, and site migrations.
- Understanding of local SEO, location-based landing pages, and competitor analysis.
- Familiarity with AI search visibility, GEO, entity optimisation, and brand discoverability across AI platforms.
- Robust analytical, problem-solving, communication, and project management skills.
- Ability to work independently, prioritise tasks, and take accountability for results.

Performance Expectations The successful candidate will be expected to:
- Improve organic search visibility and rankings for relevant business keywords.
- Increase qualified organic traffic and contribute to measurable lead or conversion growth.
- Maintain strong technical SEO health and address critical issues promptly.
- Identify and act on competitor opportunities before they become missed growth opportunities.
- Strengthen brand visibility across traditional search engines and emerging AI-powered discovery platforms.
- Provide transparent reporting, actionable insights, and a clear SEO growth roadmap for every assigned client.

Who We Are Looking For We are looking for someone who goes beyond generating reports and recommending changes. We need a professional who understands why a website is not performing, knows what needs to be done, works with the relevant teams to implement the solution, and measures the results.

The right candidate will combine strategic thinking with hands-on execution, take ownership of client performance, and continuously look for ways to improve search visibility and business outcomes.

If you are passionate about SEO, organic growth, technical problem-solving, and the future of AI-powered search, we would like to hear from you.

Pay: ₹300,000.00 - ₹450,000.00 per year

Work Location: In person

📌 Sr. SEO Specialist (Kandivali West)
🏢 2 Tech Brothers
📍 Kandivali West