Job Summary

We are looking for an experienced and result-oriented Senior Sales Manager to lead B2B sales and business development for our transformer manufacturing company. The candidate will be responsible for developing new business opportunities, building strong relationships with industrial customers, EPC contractors, electrical consultants, panel manufacturers, utilities, and government or private sector organizations.

The ideal candidate should have a strong background in industrial sales, electrical equipment, power distribution products, or transformer sales, with a proven track record of achieving sales targets and securing high-value orders.

Key Responsibilities

1. B2B Sales & Business Development

- Develop and execute sales strategies to achieve monthly and annual sales targets.
- Identify and generate new business opportunities for transformers and related electrical products.
- Develop relationships with industrial customers, OEMs, EPC contractors, electrical contractors, infrastructure companies, and power distribution utilities.
- Identify upcoming industrial, infrastructure, commercial, and power projects to generate enquiries and secure orders.
- Expand the company's customer base across assigned territories and market segments.

2. Key Account Management

- Build and maintain long-term relationships with key customers, consultants, contractors, and purchase departments.
- Manage existing accounts while developing new strategic customers.
- Conduct client meetings, product presentations, commercial negotiations, and regular follow-ups.
- Understand customer requirements and coordinate with internal teams to provide suitable technical and commercial solutions.

3. Transformer Sales & Technical Coordination

- Understand transformer products, applications, specifications, and customer requirements.
- Coordinate with the design and engineering teams for technical specifications, drawings,



and customer approvals.
- Handle enquiries related to distribution transformers, power transformers, and other transformer products manufactured by the company.
- Coordinate with production, quality, and dispatch teams to ensure timely execution of customer orders.
- Work with the technical team on tender specifications, compliance documents, and technical submissions.

4. Tendering & Order Booking

- Identify and participate in relevant government, utility, industrial, and private-sector tenders.
- Coordinate preparation of techno-commercial offers, quotations, and tender submissions.
- Negotiate pricing, payment terms, delivery schedules, and other commercial conditions.
- Follow up on quotations and enquiries to convert them into confirmed purchase orders.
- Monitor order execution and coordinate with customers until successful delivery.

5. Sales Team & Performance Management

- Lead and guide sales executives or business development personnel, as applicable.
- Establish sales targets, review performance, and develop action plans to improve results.
- Maintain sales pipelines, customer databases, enquiry records, and order forecasts.
- Submit periodic reports on sales performance, market opportunities, competitor activities, and business development.

Required Qualifications & Experience
- Bachelor's degree or diploma in Electrical Engineering, Electrical Technology, Business Administration, or a related discipline.
- 8–15 years of relevant experience in B2B industrial sales, preferably in transformers, switchgear,



electrical equipment, or the power sector.
- Proven experience in securing industrial orders and managing key accounts.
- Good understanding of transformer specifications, tendering procedures, techno-commercial negotiations, and project-based sales.
- Established relationships with industrial customers, EPC contractors, electrical consultants, utilities, or procurement teams would be an advantage.
- Experience in leading a sales team and managing a sales territory is preferred.

Required Skills
- Strong B2B sales and business development capabilities.
- Excellent communication, negotiation, and presentation skills.
- Ability to identify business opportunities and convert enquiries into orders.
- Strong customer relationship and key account management skills.
- Commercial awareness, market analysis, and sales forecasting.
- Ability to coordinate effectively with engineering, production, quality, finance, and dispatch teams.
- Willingness to travel for customer meetings and business development.

Key Performance Indicators (KPIs)
- Achievement of annual sales and order-booking targets.
- New customer acquisition and development of strategic accounts.
- Revenue growth and order conversion rate.
- Growth in enquiries, quotations, and tender participation.
- Profit margins and quality of commercial negotiations.
- Customer retention and repeat business.
- Timely collection of customer payments, as applicable.

What We Offer
- Competitive salary based on experience and suitability.
- Performance-linked incentives.
- Chance to lead B2B sales and contribute to business expansion.
- A professional working environment with opportunities for long-term growth.

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Provident Fund

Work Location: In person

📌 Sr. Sales Manager (Raipur)
🏢 InstaDry Dry Clean, Raipur
📍 Raipur