Role Overview

We are seeking an experienced, creative, and commercial-minded professional with strong roots in the beauty and wellness ecosystem. You will lead brand positioning, integrated marketing campaigns, cross-brand partnerships, and demand-generation initiatives to drive market penetration, consumer awareness, and omnichannel growth.

Key Responsibilities

- Brand Strategy & Positioning: Define and execute the annual marketing roadmap for Chicnutrix, establishing a differentiated, credible voice across inner and outer beauty verticals.
- Campaign Ideation & Execution: Conceptualize 360° product launch and brand awareness campaigns across digital channels, social media, performance funnels, PR, and on-ground activations.
- Demand Generation & Funnel Synergy: Partner with digital marketing, D2C, and marketplace teams (Nykaa, Amazon, Blinkit, etc.) to convert high-reach campaigns into sustained sales velocity.
- Content & Visual Direction: Guide creative workflows for video storytelling, product packaging, social-first hooks, and ad creatives alongside internal creative talent and external agencies.
- Influencer & PR Alliances: Oversee authentic creator seeding programs, dermatologist/expert endorsements, and celebrity collaborations tailored to the beauty-nutrition space.
- Consumer Insights & Market Intelligence: Track shifts in consumer behavior, ingredient trends, nutraceutical developments, and competitive benchmarks to refine messaging and positioning.
- Brand Metrics: Track awareness metrics (reach, SOV, engagement) against commercial KPIs (CAC,



ROAS, LTV) to optimize marketing spend.
- Brand Partnerships & Strategic Collaborations:
- Map, prospect, and execute co-marketing alliances with non-competing, category-adjacent brands (e.g., premium skincare/dermatology labels, salon & spa chains, fitness & lifestyle apparel, healthy F&B;, subscription boxes, and lifestyle platforms).
- Design creative cross-promotions, limited-edition co-branded kits, sampling swaps, and collaborative consumer activations that drive high-intent reach and cost-effective customer acquisition.
- Negotiate terms, define joint deliverables, and measure partnership ROI (new-user acquisition, affiliate revenue, and co-branded PR lift).

Candidate Requirements

- Industry Experience (Mandatory): 8+ years of dedicated Brand Marketing experience strictly within Beauty, Personal Care
- Partnership Acumen: Demonstrated track record of identifying, pitching, and executing successful co-branding activations or brand-to-brand partnerships.
- Category Fluency: Deep understanding of the contemporary beauty consumer, wellness positioning, clean-label narratives, and omnichannel retail dynamics.
- Execution & Creative Leadership: Ability to take concepts from initial pitch decks to execution across creative, logistical, and commercial fronts.
- Analytical Capability: High comfort with marketing attribution, cohort analysis, and assessing cross-channel campaign efficiency.
- Education: MBA / Master’s in Marketing, Mass Communication, or related field.

📌 Sr Manager Brand Marketing (Mumbai)
🏢 Chicnutrix
📍 Mumbai