Job highlights

- Experience in social media management with knowledge of Meta Business Suite, Canva, Buffer, and social media analytics
- Manage and grow social media accounts, develop content strategies, coordinate creative teams, monitor engagement, and report performance

Social Media Specialist

Company Name: DM Tech Studio

Job Title: Social Media Specialist

Department: Digital Marketing

Employment Type: Full-Time

Work Mode: In office

Experience: 1-2 Years (Freshers with relevant skills may also apply)

Location: Shyamal, Ahmedabad

Salary: As per skills and experience

1. About DM Tech Studio

DM Tech Studio is a digital solutions company focused on helping businesses strengthen their online presence through digital marketing, creative content, branding, and technology-driven services. We aim to deliver effective digital strategies that support brand awareness, audience engagement, and business growth.
1. Job Summary

DM Tech Studio is looking for a creative, analytical, and result-oriented Social Media Specialist to manage and grow the company's and its clients' social media presence. The ideal candidate will be responsible for developing content strategies, planning social media calendars, coordinating creative content, managing online communities, monitoring performance, and improving engagement across relevant social media platforms.
1. Key Responsibilities

A. Social Media Management

- Manage and maintain social media accounts across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Develop and execute social media strategies aligned with business objectives and client requirements.
- Plan, prepare, and maintain monthly social media content calendars.
- Schedule and publish posts, stories, reels, videos, and other content formats consistently.
- Ensure brand consistency in tone, messaging, visuals, and communication.

B. Content Planning and Coordination

- Research industry trends, trending topics, hashtags, competitors, and audience preferences.
- Develop creative content ideas for posts, reels, campaigns, and brand promotions.




- Write engaging captions, post descriptions, calls to action (CTAs), and relevant hashtags.
- Coordinate with graphic designers, video editors, copywriters, and marketing teams to deliver quality content.
- Review content before publishing to ensure accuracy, quality, and brand alignment.

C. Audience Engagement and Community Management

- Monitor comments, direct messages, mentions, and audience interactions.
- Respond to routine queries professionally and escalate sensitive or complex matters when required.
- Build meaningful relationships with followers, prospects, and online communities.
- Identify opportunities to improve engagement, reach, and audience retention.

D. Performance Tracking and Reporting

- Monitor key social media metrics, including reach, impressions, engagement rate, follower growth, clicks, and conversions where applicable.
- Prepare weekly or monthly performance reports.
- Analyse content performance and recommend improvements based on data.
- Conduct competitor analysis and identify opportunities for growth.
- Optimise content strategies based on campaign results and audience behaviour.

E. Campaign Support

- Support the execution of social media campaigns, product promotions, lead-generation activities, and brand awareness initiatives.
- Coordinate with the digital marketing team on paid social campaigns when required.
- Assist in influencer outreach, collaborations, and promotional activities where relevant.
- Stay updated on platform algorithms, new features, and social media best practices.

1. Required Skills and Qualifications

- Bachelor's degree or relevant certification in Marketing, Mass Communication,



Business Administration, or a related field is preferred.
- 12 years of experience in social media management or digital marketing is preferred.
- Strong written communication and copywriting skills.
- Good understanding of Instagram, Facebook, LinkedIn, YouTube, and other social platforms.
- Knowledge of content planning, social media analytics, hashtags, and audience engagement.
- Familiarity with tools such as Meta Business Suite, Canva, Buffer, Hootsuite, or similar platforms.
- Basic understanding of SEO, digital marketing, and online branding.
- Ability to manage multiple accounts, deadlines, and content calendars.
- Creative thinking, attention to detail, organisation, and problem-solving skills.
- Ability to work collaboratively with designers, video editors, marketing teams, and clients.

1. Preferred Skills

- Experience managing multiple client accounts, preferably in a digital marketing agency.
- Basic knowledge of Meta Ads and LinkedIn Campaign Manager.
- Familiarity with short-form video trends and reel content strategies.
- Understanding of social media lead generation and conversion tracking.
- Knowledge of AI-powered content creation tools.
- Basic graphic design or video editing skills.

1. Key Performance Indicators (KPIs)

Performance will be evaluated against agreed targets, including:
- Consistency and timely delivery of scheduled content.
- Growth in relevant audience reach and engagement.
- Improvement in follower quality and organic audience growth.
- Quality, creativity, and relevance of published content.
- Accuracy and timeliness of social media reports.
- Responsiveness to audience interactions within agreed timelines.
- Contribution to campaign performance, enquiries, and leads where applicable.
- Client satisfaction and adherence to brand guidelines.

Interested candidates may submit their updated resume along with links to their social media profiles, portfolio, or examples of accounts and campaigns they have managed at [email protected]

📌 Social Media Specialist (Ahmedabad)
🏢 Dmtechstudio
📍 Ahmedabad