Company: Samadhan Group

Department: Digital Marketing

Location: Noida, Uttar Pradesh

Experience Required: 2+ Years

Employment Type: Full-Time | Work from Office

About Samadhan GroupSamadhan Group is a leading social enterprise committed to promoting entrepreneurship, skill development, and self-employment across India. Through its initiatives, including the Institute for Industrial Development (IID), the organization works closely with government institutions, businesses, and industry stakeholders to empower aspiring entrepreneurs and contribute to the vision of Atmanirbhar Bharat.

With a growing digital presence and a diverse portfolio of brands, government initiatives, and business campaigns, Samadhan Group focuses on creating meaningful digital communication that drives awareness, engagement, and measurable impact.

About the RoleWe are looking for a creative, analytical, and results-driven Social Media Strategist to join our Digital Marketing team in Noida.

The ideal candidate should have a robust understanding of social media branding, content strategy, audience psychology, and organic growth. This role involves developing and executing social media strategies for multiple brands and projects while ensuring that every piece of content aligns with the brand's objectives and audience.

We are looking for someone who can think beyond posting content, identify trends, build engaging content strategies, and translate creative ideas into measurable results.

Key Responsibilities1. Social Media Strategy & Planning

- Develop and implement social media strategies aligned with brand objectives and target audiences.
- Plan monthly content calendars, content pillars, and platform-specific campaigns.
- Identify opportunities to increase organic reach, engagement, brand visibility, and audience growth.
- Build differentiated strategies for multiple brands, clients, and campaigns.

2. Content Strategy & Creative Direction

- Conceptualize engaging content ideas, reels, campaigns, and storytelling formats.
- Review scripts, captions, creative copy, and social media content to maintain quality and brand consistency.




- Develop platform-specific content strategies for Instagram, Facebook, YouTube, and LinkedIn.
- Collaborate with content writers, graphic designers, video editors, and other creative team members.

3. Branding & Audience Engagement

- Develop and maintain a consistent brand identity, tone of voice, and communication strategy across platforms.
- Understand audience interests, behavior, and engagement patterns to create relevant content.
- Identify trending formats and opportunities for innovative, shareable content.
- Build strategies that strengthen brand recall and audience communities.

4. Research & Performance Analysis

- Conduct competitor analysis, industry research, and social media trend analysis.
- Monitor social media performance, including reach, engagement, follower growth, views, and conversions.
- Prepare performance reports with actionable insights and recommendations.
- Continuously optimize content strategies based on performance data.

5. Team & Stakeholder Coordination

- Coordinate with internal creative and execution teams to ensure timely delivery of content.
- Communicate with clients and internal stakeholders to understand campaign requirements.
- Present content plans, campaign ideas, and performance reports.
- Ensure multiple social media projects are managed efficiently without compromising quality.

Required Skills & Qualifications
- Minimum 2 years of proven experience in social media strategy, content planning, or social media management.
- Strong understanding of Instagram, Facebook, YouTube, and LinkedIn.
- Demonstrated knowledge of organic growth strategies, social media algorithms, and content trends.
- Experience managing multiple brands, clients, or social media accounts.
- Strong creative thinking, storytelling,



and content ideation skills.
- Ability to analyze social media metrics and translate insights into effective strategies.
- Proficiency in Meta Business Suite, Instagram Insights, and YouTube Studio.
- Strong Hindi content-writing and proofreading skills, along with good English communication skills.
- Excellent presentation, coordination, and time-management abilities.

Preferred Qualifications
- Previous experience with a digital marketing agency or social media agency.
- A portfolio showcasing successful social media campaigns, content strategies, branding projects, and measurable results.
- Experience developing viral or high-engagement organic content.
- Experience independently building or managing a personal social media page, Instagram account, or YouTube channel with demonstrated organic growth will be an added advantage.

What We're Looking ForWe value individuals who are creative, proactive, curious, and passionate about digital storytelling. The ideal candidate is someone who:

- Understands why content works, not just what is trending.
- Can develop original ideas instead of relying entirely on existing trends.
- Thinks strategically while remaining involved in execution.
- Takes ownership of social media growth and performance.
- Can balance creativity, brand communication, and business objectives.

Why Join Samadhan Group?
- Work on diverse brands, entrepreneurship initiatives, and high-impact campaigns.
- Gain exposure to large-scale government and industry-focused digital projects.
- Collaborate with a multidisciplinary creative and marketing team.
- Take ownership of social media strategy and contribute directly to brand growth.
- Opportunity to experiment with creative content formats and digital campaigns.

How to ApplyInterested candidates can share their updated resume and portfolio, including examples of social media pages managed, content strategies developed, and measurable campaign results.

Position: Social Media Strategist

Location: Noida

Experience: 2+ Years

- Employment Type: Full-Time, On-Site

📌 Social Media Strategist (Noida)
🏢 Samadhan Group
📍 Noida