: Social Media Manager

Location: Pune, Maharashtra

Work Mode: Work from Office

Industry: Digital Marketing, Hospitality, Food & Beverage

Employment Type: Full time

About the Role

We are looking for a creative, organised, and proactive Social Media Manager to join our digital marketing team. The role involves managing social media accounts for multiple clients, primarily from the hospitality industry, including restaurants, cafés, bars, hotels, resorts, and lifestyle brands.

The ideal candidate should have a strong understanding of social media trends, content strategy, visual storytelling, and brand communication. From planning monthly content calendars to coordinating photoshoots, creating engaging content, and managing client relationships, the candidate will oversee the end-to-end execution of social media activities.

Key Responsibilities1. Social Media Strategy & Planning

- Develop monthly social media strategies and content calendars for multiple clients.
- Plan content around brand objectives, campaigns, seasonal trends, festivals, launches, and special events.
- Understand each client's brand identity, target audience, tone of voice, and business goals.
- Stay updated with Instagram, Facebook, and other relevant platform trends, formats, and algorithm changes.
- Identify opportunities to improve engagement, reach, visibility, and overall brand presence.

1. Content Creation & Copywriting

- Develop creative concepts and engaging content ideas for social media platforms.
- Write captions, hooks, headlines, reel scripts, story copy, and calls to action.
- Create content briefs for designers, video editors, photographers, and production teams.
- Ensure content is aligned with the client's brand guidelines and communication objectives.
- Adapt content to suit different hospitality brands, from premium dining and luxury hotels to cafés and casual dining establishments.
- Review creative assets for quality, consistency, accuracy, and brand relevance before publishing.

1. Production & Photoshoot Coordination

- Plan and coordinate photoshoots, video shoots, reels, and other content production activities.
- Develop shoot plans, shot lists, references, mood boards, and production briefs.
- Coordinate with photographers, videographers, designers, editors, influencers, and on-ground teams.
- Work closely with restaurant and hotel teams to arrange shoot schedules, locations, food styling, props, talent, and other requirements.




- Be involved in on-location shoots and ensure the planned content is captured effectively.
- Manage production timelines, deliverables, and post-production requirements.

1. Content Execution & Publishing

- Manage the end-to-end content workflow, from ideation and planning to creation, approvals, and publishing.
- Schedule and publish posts, reels, stories, and other social media content.
- Maintain content calendars and ensure timely delivery of all planned deliverables.
- Coordinate revisions and approvals between clients and internal teams.
- Ensure all published content meets quality standards and agreed timelines.
- Monitor live content and ensure timely execution of campaigns and brand communications.

1. Client Communication & Account Management

- Act as the primary point of contact for assigned clients.
- Communicate regularly with clients regarding content plans, shoot schedules, approvals, campaigns, and deliverables.
- Understand client requirements and translate them into clear briefs for the internal team.
- Conduct client meetings, present content plans, and gather feedback.
- Manage expectations, follow up on approvals, and proactively communicate delays or changes.
- Build strong client relationships through professionalism, responsiveness, and consistent execution.

1. Team Coordination & Project Management

- Coordinate with designers, video editors, performance marketers, photographers, and other internal team members.
- Assign briefs, communicate priorities, and track project progress.
- Manage multiple client accounts simultaneously while maintaining quality and meeting deadlines.
- Ensure smooth communication between clients, creative teams, and production teams.
- Identify workflow bottlenecks and take initiative to resolve execution challenges.

1. Community Management & Performance Tracking

- Monitor comments, direct messages, mentions, and audience interactions.
- Coordinate responses to customer queries, reviews, and feedback with client teams where required.
- Track key social media metrics, including reach, engagement, views, follower growth, and content performance.
- Prepare monthly performance reports with actionable insights and recommendations.




- Use performance data to refine content strategies and improve future campaigns.

1. Hospitality Industry Research & Trendspotting

- Keep track of food, beverage, travel, lifestyle, and hospitality trends.
- Identify relevant viral formats, trending audio, creator collaborations, and content opportunities.
- Research competitors and relevant brands to identify inspiration and market opportunities.
- Develop fresh ideas to showcase menus, signature dishes, ambience, experiences, events, offers, and brand stories.

Skills & Qualifications
- 2–4 years of experience in social media management, digital marketing, or a creative agency environment.
- Experience handling multiple social media accounts, preferably in the hospitality, food and beverage, travel, or lifestyle sectors.
- Strong writing, copywriting, communication, and presentation skills.
- Good understanding of Instagram, Facebook, reels, stories, and content trends.
- Experience with content calendars, project management, and production coordination.
- Ability to brief creative teams and provide constructive creative feedback.
- Strong organisational skills, attention to detail, and time management.
- Ability to multitask, prioritise deadlines, and work in a fast-paced agency environment.
- Proficiency in tools such as Meta Business Suite, Canva, Google Workspace, and social media scheduling or reporting platforms is an advantage.
- Willingness to travel locally for client meetings, photoshoots, and production activities when required.

What We Are Looking For
- A creative thinker who understands both content and business objectives.
- Someone who takes ownership of projects from planning to execution.
- A confident communicator who can manage client expectations professionally.
- A proactive team player who can coordinate across multiple functions.
- Someone who understands the visual and experiential nature of hospitality brands.
- A detail-oriented individual who can balance creativity, client servicing, and operational execution.

Work Details
- Work Location: Pune, Maharashtra
- Work Arrangement: Full-time, work from office
- Working Days: As per company policy
- Compensation: As per experience and suitability

Interested candidates can share their CV along with a portfolio or examples of social media accounts, content calendars, campaigns, or projects they have managed. Pay: ₹11,000.00 - ₹44,000.00 per month

Work Location: In person

📌 Social Media Manager (Pune)
🏢 Rapture Marketing
📍 Pune