Key Responsibilities

- Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.

- Manage the complete paid advertising funnel, including prospecting, retargeting, and remarketing campaigns.

- Monitor key performance metrics such as ROAS, CAC, CPA, CTR, CPM, CVR, and AOV.

- Develop strategies to scale profitable campaigns while maintaining target acquisition costs.

- Conduct audience research, campaign segmentation, A/B testing, and creative testing.

- Analyze campaign performance and provide actionable insights for improving conversions and revenue.

- Work closely with creative teams to develop high-performing ad creatives, copies, and formats.

- Manage and optimize the Shopify store, including product listings, collections, landing pages, and basic conversion optimization.

- Monitor Shopify analytics and customer behavior to identify opportunities for improving sales and conversion rates.

- Coordinate with internal teams on promotions, offers, product launches, and marketing campaigns.

- Stay updated with the latest Meta Ads, Shopify,



e-commerce, and performance marketing trends.

- Prepare regular performance reports and communicate campaign insights to stakeholders.

Required Skills & Qualifications

- 5+ years of hands-on experience in Meta Ads and performance marketing.

- Strong expertise in Facebook Ads Manager / Meta Ads Manager.

- Proven experience in e-commerce advertising and customer acquisition.

- Strong working knowledge of Shopify and Shopify-based e-commerce operations.

- Understanding of Meta Pixel, Conversions API, events, tracking, and attribution.

- Strong analytical and data-driven approach.

- Experience with campaign scaling and budget optimization.

- Valuable understanding of funnel strategy, retargeting, lookalike audiences, and conversion optimization.

- Ability to interpret performance data and make informed marketing decisions.

- Excellent communication and problem-solving skills.

📌 Social Media Manager (Jaipur)
🏢 HANS Consulting
📍 Jaipur