Performance Marketing &

- Paid Campaigns

- Campaign Setup &
- Management:

Design, run, and optimize paid advertising campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, and WhatsApp.

- Budget Allocation &

- Bidding:

Manage advertising budgets, monitor cost per acquisition (CPA), and continuously optimize ad sets to maximize return on ad spend (ROAS).

- A/B Testing: Test different ad creatives, copywriting angles, hooks, headlines, and call-to-actions (CTAs) to boost click-through rates (CTR) and conversions.

Content &

- Social Media Marketing

- Strategy &
- Planning:

Create monthly content calendars aligned with product launches, promotional offers, or brand campaigns.

- Localized &

- Audience-Targeted Messaging:

Draft engaging visual and written content tailored to specific target demographics, customer segments, or local markets.

- Organic Channel Management: Oversee organic engagement across social channels, community groups, and brand pages.

Funnel Optimization &

- Customer Acquisition

- Conversion Rate Optimization (CRO): Analyze user landing page journeys, user registration funnels, and app download drop-offs to improve conversion efficiency.

- Retention &
- Re-engagement:

Set up lifecycle marketing flows using WhatsApp marketing, email sequences,



and SMS automation to improve customer retention and re-order rates.

Analytics &

- Reporting

- Performance Tracking: Monitor daily/weekly KPIs using tools like Google Analytics, Meta Ads Manager, and platform dashboards.

- Data-Driven Insights: Analyze customer acquisition costs (CAC), conversion funnels, and campaign ROI to deliver actionable performance insights to leadership.

1. Key Metrics &
- KPIsMetric CategoryKey Performance IndicatorsReach &
- EngagementImpressions, Reach, Click-Through Rate (CTR), Cost Per Click (CPC)Acquisition &
- FunnelApp Downloads / Lead Sign-ups, Cost Per Install (CPI), Cost Per Lead (CPL), Conversion Rate (%)Revenue &
- EfficiencyCustomer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Customer Lifetime Value (LTV)3.

Essential

Tools &

- Skills

- Paid Media: Meta Ads Manager, Google Ads, TikTok/LinkedIn Ads Manager, WhatsApp Business API tools.

- Analytics &
- Data:

Google Analytics 4 (GA4), Excel/Google Sheets (data manipulation, pivot tables, lookup functions), SQL or basic querying (for user cohort analysis).

- Content &

- Design:

Canva, basic video/audio editing tools, copywriting (including multi-lingual messaging for local markets).

Pay: ₹8,000.00 - ₹12,000.00 per month

Work Location: In person

📌 Social Media Manager (Ravet)
🏢 everyday value u0026 Essentials Retail
📍 Ravet