Social Media Strategist An on site role with a growing hospitality brand that has multiple hotels under its fold, across three hotel brands in Hyderabad and South India.

Location

On site, near Durgam Cheruvu, Madhapur, Hyderabad

Reports to

Director

Works with

Videographer and video editor, sales, F&B; and the brand agency

Type

Full time, six days a week, with shoots on weekends and at events

WHAT THE ROLE IS FOR The group runs three hotel brands, each with its own social handles, guest and voice. A new upper premium hotel opens in Hyderabad this season.

This role owns social media end to end: content, postings, campaigns and Meta ads. Every post is aligned to each brand's aesthetic and brand guidelines, and social is turned into enquiries, bookings and table reservations.

WHAT YOU WILL DO

- Content: plan and create content for each brand, with a monthly calendar approved two weeks ahead.
- Aesthetic and brand guidelines: align every post, reel and story to each brand's look, colours, type and tone of voice, as set in its brand guidelines. Work with the brand agency on any new format before it goes live.
- Postings: publish across Instagram, Facebook, LinkedIn and YouTube to the calendar, with captions, stories and highlights in each brand's voice.
- Campaigns: create campaigns for openings, festivals, weddings, dining and offers, from idea to results.
- Meta ads: plan, build and run paid campaigns in Meta Ads Manager within an agreed budget, with audiences, creatives, testing and tracking to enquiries and bookings.
- Shoots:



plan every shoot with the videographer: rooms, food, events, people and the city around each hotel.
- New hotel opening: tell its story from the build to the first guest.
- Community: answer messages and comments within the working day and pass booking enquiries to sales the same day.
- Creators and press: invite and host them with a clear brief and a fair exchange.
- Reporting: monthly reach, followers, saves, enquiries, bookings, cost per enquiry and return on ad spend for each brand.

WHAT YOU BRING

· Four to six years in social media, with at least two in hotels, restaurants, travel or lifestyle

· A portfolio of accounts you have grown, with numbers to show for it

· A sharp eye for images and the discipline to hold a brand's aesthetic across every post

· Proficiency in Meta Ads Manager: campaign set up, audiences, pixel, budgets and reporting

· A clean writing style in English; Telugu and Hindi are welcome

· Comfort on the floor: in kitchens, at events and with guests

YOUR FIRST 90 DAYS

· Review every handle against its brand guidelines and agree a content and aesthetic plan for each brand

· A ninety day calendar and the first campaign for the current hotel opening

· First Meta ads campaign live, tracked to enquiries

· A content bank of thirty finished posts and a monthly report format agreed with the Director

TOOLS

Meta Business Suite and Ads Manager, Instagram, Facebook, LinkedIn, YouTube, Canva, Google Business Profile and a scheduling tool such as Later or Buffer.

📌 Social Media Coordinator (Hyderabad)
🏢 Henceforth
📍 Hyderabad