About Soul & Scents A Mumbai-based home fragrance brand: reed diffusers, room sprays, aroma oils, car fragrances, sachets and potpourri. We sell on our website, Amazon, Blinkit and other channels, and we’re scaling fast.

The Role

You’ll own our social presence end to end, from idea to shoot to post to performance. Fragrance can’t be seen or smelled through a screen, so your job is to make people feel it. This is a hands-on creator-plus-strategist role, not a delegation role.

What You’ll Own

1. Content & Storytelling

- Build content pillars: product, rituals and moods, home styling, gifting, behind the scenes, education (notes, how to use)
- Script, shoot and edit Reels, Shorts, carousels and stories in-house
- Translate scent notes into visuals, sound and copy
- Keep one visual and tonal identity across platforms

2. Platform Strategy

- Instagram: Reels-first growth, collabs, broadcast channel
- YouTube: Shorts plus long-form (styling, gifting guides, process)
- Pinterest: SEO-led pins for décor and gifting discovery
- Facebook: community and reach
- Test current formats and platforms as they emerge

3. Launches & Campaigns

- Plan product and seasonal launch rollouts: teasers, reveals, influencer seeding, post-launch push
- Run festive and gifting calendars (Diwali, Rakhi, Valentine’s, weddings)
- Coordinate with marketplace teams so social pushes line up with sales

4. Influencer & Creator Partnerships

- Build a creator roster across nano, micro and macro tiers in home décor, lifestyle and beauty
- Handle outreach, briefs, barter and paid deals, timelines and usage rights
- Track ROI by creator: reach, engagement,



sales and codes
- Manage UGC and seeding programs

5. Community & Growth

- Handle comments, DMs and mentions within 24 hours
- Run contests, giveaways and collabs to grow followers
- Repurpose customer reviews and UGC into content

6. Performance & Reporting

- Weekly and monthly reports on reach, engagement rate, saves and shares, follower growth, profile-to-site clicks and influencer ROI
- Turn the data into next month’s plan

You Must Have

- 2–4 years managing social media for a D2C or consumer brand
- A portfolio with real numbers (accounts grown, Reels performance)
- Shooting and editing skills (phone, CapCut, Premiere or InShot, Canva)
- Hands-on influencer campaign experience, with contacts in lifestyle or home décor
- Sharp copywriting and hook-writing in English (Hindi is a plus)
- Working knowledge of Meta Business Suite, Insights, YouTube Studio and Pinterest Analytics

Strong Plus

- Experience with fragrance, beauty, home décor or lifestyle brands
- Meta Ads basics (boosting, audiences)
- Comfortable appearing on camera
- Product photography or styling skills

You’ll Thrive Here If You

- Are a creator at heart and always spot trends early
- Can work with a lean team and move fast
- Care about aesthetics and numbers

Job Type: Full-time Pay: ₹35,000.00 - ₹45,000.00 per month

Application Question(s)

- Are you comfortable working on-site in Borivali East?
- Can you shoot and edit Reels yourself?
- Have you run influencer collaborations for a brand?
- What is your notice period?

Experience:
- Social media marketing: 2 years (Required)

Work Location: In person

📌 Social Media & Content Specialist (Mumbai)
🏢 I B
📍 Mumbai