We're looking for an SEO Specialist who goes beyond traditional search. Discovery is shifting from ten blue links to AI-generated answers, featured snippets, voice assistants, and chat-based search such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.

You will own our visibility across all of these: ranking in Google, being the answer in answer engines (AEO), and being cited and recommended by generative AI systems (GEO).

Key Responsibilities

Search Engine Optimization (SEO)

- Develop and execute a data-driven SEO strategy covering technical, on-page, off-page, and content.

- Conduct technical audits (crawlability, indexation, site speed, Core Web Vitals, JavaScript rendering, log file analysis, canonicals, hreflang, site architecture) and drive fixes with developers.

- Perform keyword and intent research, topic clustering, and competitor gap analysis.

- Optimize titles, meta data, internal linking, URL structure, and content for target queries.

- Build and manage a quality link-building and digital PR program.

- Run local SEO and Google Business Profile optimization where relevant.

Answer Engine Optimization (AEO)

- Optimize content to win featured snippets, People Also Ask boxes, knowledge panels, and voice search results.

- Structure content in answer-first formats: concise definitions, Q&A; sections, step-by-step lists, comparison tables, and FAQs.

- Implement and maintain structured data and schema markup (FAQ, HowTo, Article, Product, Organization, Review, Person, etc.).

- Identify question-based and conversational queries and map them to content opportunities.





Generative Engine Optimization (GEO)

- Optimize brand and content visibility in AI-generated answers across Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Copilot.

- Build topical authority and strengthen entity signals (brand mentions, consistent NAP and profiles, Wikipedia/Wikidata, knowledge graph presence, author credentials).

- Create citation-worthy content: original data, expert quotes, statistics, transparent sourcing, and well-structured, extractable passages.

- Monitor how AI platforms describe and cite our brand; track share of voice, citation frequency, and sentiment in AI answers.

- Review and manage crawler access for AI bots (e.g., GPTBot, PerplexityBot, Google-Extended) via robots.txt and, where appropriate, an llms.txt file.

- Test prompts and queries regularly to find visibility gaps and brand misrepresentation.

Analytics & Reporting

- Track and report on rankings, organic traffic, conversions, AI visibility, and revenue impact.

- Build dashboards in GA4, Looker Studio, or similar tools.

- Run SEO experiments and A/B tests, and document learnings.

- Stay current on algorithm updates and AI search developments, and adjust strategy accordingly.

Collaboration

- Work with content writers on briefs, outlines, and optimization guidelines.

- Partner with developers, designers, and product teams on technical implementation and UX.

- Coordinate with PR, social, and paid teams to align messaging and amplify authority.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 SEO Specialist (Kishangarh)
🏢 Vardhman Sagar Marbles
📍 Kishangarh