About the Role

We are looking for an experienced, analytical, and results-driven Senior Performance Marketing Manager to plan, execute, manage, and optimise paid advertising campaigns for our clients across hospitality, D2C/e-commerce, healthcare, and other industries.

The ideal candidate should have strong hands-on experience in Meta Ads and Google Ads, along with excellent knowledge of conversion tracking, analytics, lead generation, and performance optimisation.

We need someone who understands not just how to run ads, but also how to measure their actual impact on leads, sales, bookings, and business growth.

Key Responsibilities

1. Paid Advertising & Campaign Management

- Plan, launch, manage, and optimise campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Handle lead generation, website traffic, online sales, restaurant reservations, and conversion-focused campaigns.
- Manage advertising budgets across multiple clients and industries.
- Improve campaign performance through audience targeting, retargeting, A/B testing, and ongoing optimisation.
- Focus on achieving measurable results while improving ROAS, CPL, CPA, and customer acquisition costs.

2. Conversion Tracking & Analytics — Critical Requirement

- Set up, manage, and troubleshoot Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and Google Ads Conversion Tracking.
- Implement and verify conversion events, including form submissions, purchases, enquiries, calls, booking actions, and other client-specific goals.
- Work with Meta Conversions API (CAPI), event tracking, and conversion attribution.
- Understand Google Search Console (GSC) and use it alongside analytics tools to identify website performance issues.




- Ensure that tracking is accurate and conversions are being recorded correctly.
- Identify and resolve issues such as missing events, duplicate conversions, incorrect pixel configurations, and data discrepancies.
- Coordinate with website developers when technical changes are required.

3. Performance Analysis & Optimisation

- Monitor campaign performance using metrics such as CTR, CPC, CPM, CPL, CPA, CAC, ROAS, and conversion rates.
- Analyse landing pages, websites, and customer journeys to identify opportunities for improvement.
- Use GA4, Looker Studio, and platform analytics to understand actual campaign results.
- Make data-driven recommendations to improve leads, sales, bookings, and overall campaign profitability.
- Conduct regular campaign audits and performance testing.

4. Creative Strategy & Collaboration

- Work closely with the creative and content teams to develop high-performing ad creatives, videos, and messaging.
- Share insights into which creatives, audiences, and offers perform best.
- Suggest new campaign ideas based on client objectives and industry trends.

5. Client Management & Reporting

- Manage performance marketing requirements for multiple client accounts.
- Prepare clear weekly and monthly performance reports.
- Communicate results, challenges, and recommendations to internal teams and clients.
- Take ownership of campaign performance, tracking accuracy,



and agreed client KPIs.

Required Skills & Experience

- 5–7 years of practical experience in performance marketing, preferably within a digital marketing agency.
- Strong hands-on expertise in Meta Ads Manager and Google Ads.
- Advanced working knowledge of Google Tag Manager, GA4, Meta Pixel, and Google Ads conversion tracking.
- Experience implementing and troubleshooting conversion events and pixels independently.
- Understanding of Meta Conversions API, Google Search Console, and Looker Studio.
- Experience running both lead-generation and sales/conversion campaigns.
- Ability to manage multiple client accounts, budgets, and campaign objectives.
- Valuable understanding of landing page optimisation, attribution, remarketing, and A/B testing.
- Strong analytical skills, problem-solving abilities, and communication skills.
- Experience with D2C/e-commerce, hospitality, or healthcare brands will be an advantage.

What We're Looking For

We want someone who:

- Can independently manage and scale performance marketing campaigns.
- Understands tracking and analytics in depth, rather than relying only on Ads Manager reports.
- Can diagnose why campaigns are underperforming and implement solutions.
- Understands the difference between generating leads and generating quality leads.
- Can connect advertising performance to actual business outcomes.
- Takes ownership, works proactively, and brings practical solutions to the table.

At MarketinCrew, we're looking for a performance marketer who can combine strategy, execution, technical tracking, and measurable business results.

To Apply: Share your CV and relevant campaign experience with our hiring team.

📌 Senior Performance Marketing Manager (Mumbai)
🏢 MarketinCrew
📍 Mumbai