To manage the up-to-date trade outlets like Big Bazaar, Dmart etc. and achieve the required sales target for the respective territory along with ensuring availability and visibility of Nestlé products in the outlets.
- Planning Customer Plan
Planning an Integrated Commercial Plan for assigned customer
Develop rolling monthly sales plan at Customer/Account level for the following 3 months
Assortment Planning at Customer/Account level
Develop Account specific Activation Calendar on a Quarterly Basis
- Customer Management
Achieving Volume Planned during OPL
Planning & Execution of Account Specific Activation Programs
Account Specific Customer Service
Price Control & Stability, Act as a single window
Terms of Trade Agreement & Implementation
- Progress Review & Suggest Inputs to Generate Demand
Achievement & monitor progress of Redistribution value and volume targets
Present Account wise review on a Quarterly basis
Identify Gaps at customer level vis-à-vis Business Plans & suggest inputs
Ensure Nestle contribution to Account perpetually increases over time. Monitor, evaluate & Control CCS