We are hiring a Digital Marketing Executive for an onsite role in Coimbatore. We are looking for an immediate joiner who can jump right in and drive our digital marketing initiatives.

Position Overview

Role: Digital Marketing Executive

Location: Coimbatore

Immediate Joiners Only The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple channels to increase brand awareness, customer engagement, lead generation, and business growth.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and strengthen the company's online presence across social media platforms including Facebook, Instagram, LinkedIn, Twitter, and other relevant channels.
- Plan, execute, and optimize paid advertising campaigns through Google Ads (PPC), Meta Ads, LinkedIn Ads, and other digital advertising platforms.
- Lead SEO and SEM initiatives, including keyword research, content optimization, image optimization, and search engine ranking improvements.
- Create and manage email marketing campaigns, newsletters, and promotional communications to drive engagement and conversions.
- Collaborate with content creators, designers, and development teams to enhance website content and improve user experience.
- Monitor, analyze, and optimize campaign performance using web analytics tools and performance metrics.
- Identify emerging digital marketing trends, technologies, and best practices, recommending innovative strategies for growth.
- Build and maintain strong relationships with media agencies, advertising partners, and external vendors.
- Analyze customer behavior, market trends, and campaign performance to provide actionable business insights.




- Prepare regular reports and presentations highlighting campaign effectiveness, KPIs, ROI, and growth opportunities.
- Forecast marketing performance trends and recommend strategies to improve business outcomes.

Required Skills & Qualifications

- Bachelor’s degree in marketing or a related field.
- Minimum 2 - 3 years of proven experience in Digital Marketing, Online Advertising, and Campaign Management.
- Strong knowledge of digital marketing channels, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
- Hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid advertising platforms.
- Proven experience in developing, executing, and optimizing digital marketing strategies.
- Robust understanding of web analytics tools such as Google Analytics and other performance tracking platforms.
- Experience with ad-serving tools, campaign management platforms, and marketing automation tools.
- Excellent content creation, copywriting, and storytelling skills.
- Strong analytical and critical-thinking abilities with a data-driven approach to decision-making.
- Ability to track, measure, and report campaign performance and marketing effectiveness.
- Excellent communication, presentation, and stakeholder management skills.
- Creative mindset with the ability to adapt to changing business needs and market trends.

Preferred Skills

- Experience in eCommerce, lead generation, and conversion-focused marketing campaigns.
- Knowledge of CRM platforms and marketing automation tools.
- Experience with A/B testing, audience segmentation, and Conversion Rate Optimization (CRO).
- Familiarity with website CMS platforms and basic HTML/CSS concepts.
- Ability to forecast sales and marketing performance trends using data analytics.

📌 Senior Marketing Coordinator (Coimbatore)
🏢 SearchNScore
📍 Coimbatore