KGL is hiring a Senior Marketing Manager to lead our global marketing function based in Mumbai, operating worldwide. This is a senior leadership role for someone who thrives at the intersection of strategy, storytelling, and execution, and who is ready to own the full marketing agenda for a growing, acquisitive global business.

You will work directly with KGL's global leadership team — spanning the US, UK, and India — to build brand presence, drive demand generation across key markets (North America, Europe, and beyond), and position KGL as the partner of choice for publishers, scholarly associations, and educational institutions worldwide.

This is a builder's role. You will start by establishing the marketing function — developing strategy, creating processes, and executing campaigns — before growing and leading a global team from your Mumbai base. If you want to lead global marketing for a company that is genuinely investing in its next chapter, this is the opportunity.

Key Responsibilities

Brand & Thought Leadership

- Define and execute KGL's global brand strategy, ensuring consistency across all markets and touchpoints
- Develop compelling thought leadership content — articles, whitepapers, case studies, webinars — that reinforces KGL's authority in publishing technology and content services globally
- Build KGL's presence on LinkedIn and other relevant professional platforms, targeting audiences in North America, Europe, and beyond
- Manage KGL's participation in key global industry events (SSP, STM, CSE and others), coordinating with teams across time zones

Demand Generation & Lead Pipeline

- Design and run multi-channel demand generation programmes targeting publishers, scholarly associations, educational publishers,



and enterprise clients across North America, Europe, and other key markets
- Own MQL-to-SQL funnel performance globally, working closely with the sales team to ensure marketing generates quality pipeline
- Deploy email marketing, content marketing, paid digital, SEO, and ABM strategies to acquire and nurture leads across geographies
- Build reporting frameworks that track campaign ROI across markets and inform investment decisions

Content & Digital Marketing

- Lead content strategy and editorial calendar across blogs, resources, reports, and social media
- Oversee the KGL website from a marketing perspective — ensuring it communicates value clearly and converts visitors
- Manage digital assets and ensure all content is accessible, on-brand, and targeted to the right audiences
- Partner with product and solutions teams to create collateral for new service launches and acquisitions

Team Building & Leadership

- Recruit, mentor, and grow a global marketing team — primarily based in Mumbai — from the ground up
- Define roles, responsibilities, and processes that allow the team to operate effectively across time zones
- Foster a culture of creativity, data-driven decision-making, and continuous improvement
- Act as the primary marketing partner to global leadership, aligning marketing strategy with business growth, M&A; activity, and new product launches





Experience & Background

- 8–12 years of progressive marketing experience, with at least 3 years in a senior or leadership role
- Proven track record in B2B marketing, ideally in publishing, EdTech, SaaS, or information services
- Experience building or significantly growing a marketing function — not just inheriting one
- Demonstrated success running integrated campaigns across brand, content, digital, and demand generation
- Experience marketing to international audiences — particularly in North America and Europe — is essential
- Comfort working across time zones and collaborating with distributed global teams

Skills & Capabilities

- Strategic thinker with the ability to translate business goals into clear marketing plans
- Excellent written and verbal communication in English — you can write compellingly and present with confidence
- Hands-on with marketing technology: CRM (Salesforce or HubSpot), marketing automation, Google Analytics, SEO tools, and social media platforms
- Data-driven: comfortable setting KPIs, reading dashboards, and making decisions based on evidence
- Creative sensibility — able to brief and review design, content, and campaign creative to a high standard
- Robust stakeholder management skills, able to work with global teams and senior leadership

Mindset

- Entrepreneurial — you are comfortable with ambiguity and energised by building something from scratch
- Collaborative — you work well across functions (sales, product, delivery) and across geographies
- Execution-focused — you deliver, not just plan
- Curious about publishing, AI, and the future of scholarly and educational content

📌 Senior Manager/ General Manager - Corporate Communication/Design (Mumbai)
🏢 KnowledgeWorks Global (KGL)
📍 Mumbai