# : Senior Executive / Assistant Manager – Performance Marketing

Department: Marketing

Experience: 2–3 Years

Employment Type: Full-Time

Location: Gurugram

Industry Preference: Real Estate / Digital Marketing / Lead Generation

## About the Role

We are looking for a performance-driven Senior Executive / Assistant Manager – Performance Marketing with 2–3 years of hands-on experience in managing Meta Ads and Google Ads campaigns. The candidate will be responsible for planning, executing, optimizing, and scaling paid digital marketing campaigns to generate quality leads, improve conversions, and achieve targeted cost-per-lead (CPL) and return on advertising spend (ROAS).

The ideal candidate should have strong analytical skills, an understanding of lead-generation funnels, and the ability to convert marketing budgets into measurable business outcomes.

## Key Responsibilities

1. Paid Campaign Management

- Plan, execute, and manage paid campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Manage lead-generation, website traffic, remarketing, search, display, and YouTube campaigns.
- Develop campaign strategies aligned with business objectives, target audiences, and marketing budgets.
- Monitor daily campaign performance and optimize campaigns to meet lead and conversion targets.

2. Lead Generation & Optimization

- Generate high-quality leads while maintaining target CPL and lead-to-conversion ratios.
- Conduct audience research, keyword research, competitor analysis, and campaign segmentation.
- Perform A/B testing of ad creatives, copy, landing pages, audience segments, and campaign formats.
- Analyze lead quality and coordinate with the sales team to improve lead conversion rates.

3. Budget Management & Performance Tracking





- Allocate and optimize advertising budgets across platforms based on campaign performance.
- Track key metrics such as CPL, CPC, CTR, CPM, conversion rate, ROAS, and cost per qualified lead.
- Prepare daily, weekly, and monthly campaign performance reports.
- Identify underperforming campaigns and implement corrective measures to improve results.

4. Tracking, Analytics & Reporting

- Set up and monitor conversion tracking using Meta Pixel, Google Ads conversion tracking, and Google Analytics 4 (GA4).
- Work with Google Tag Manager (GTM) for tracking events and conversions.
- Monitor landing-page performance and identify opportunities to improve conversion rates.
- Maintain campaign dashboards and provide actionable insights to the marketing and management teams.

5. Creative & Landing Page Coordination

- Coordinate with graphic designers, video editors, and content teams to develop high-performing ad creatives.
- Provide creative briefs based on campaign insights, audience behavior, and competitor activity.
- Recommend improvements to landing pages, lead forms, and calls to action to improve conversion rates.

## Required Skills & Qualifications
- 2–3 years of hands-on experience in performance marketing and paid advertising.
- Strong working knowledge of Meta Ads Manager and Google Ads.
- Practical experience in lead-generation campaigns and budget optimization.
- Understanding of Google Analytics 4, Google Tag Manager, pixels, and conversion tracking.




- Proficiency in Excel/Google Sheets and campaign reporting.
- Solid analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns and meet performance targets.

## Preferred Qualifications
- Experience in real estate, property marketing, or high-value lead generation will be an advantage.
- Experience managing landing pages, CRM integrations, and lead-tracking systems.
- Familiarity with lead qualification, sales funnels, remarketing, and offline conversion tracking.
- Experience in managing monthly digital advertising budgets and coordinating with external agencies.

## Key Performance Indicators (KPIs)
- Number of leads generated against monthly targets.
- Cost per lead (CPL) and cost per qualified lead (CPQL).
- Lead quality and sales-qualified lead percentage.
- Campaign conversion rate and landing-page conversion rate.
- Advertising budget utilization and campaign efficiency.
- Improvement in lead-to-site-visit and lead-to-sales conversion rates.
- Accuracy and timeliness of performance reporting.

## Ideal Candidate Profile The ideal candidate is hands-on, data-driven, and accountable for campaign outcomes—not just campaign execution. They should be comfortable analyzing data, testing new strategies, managing advertising budgets, and collaborating closely with the sales team to ensure marketing efforts generate tangible business results.

How to Apply: Interested candidates can share their updated resume at [email protected], along with details of advertising platforms managed, monthly ad budgets handled, industries served, and key campaign performance metrics and achievements. Please use “Application – Performance Marketing Specialist” as the email subject line.

📌 Senior Executive / Assistant Manager – Performance Marketing (Gurugram)
🏢 BHL Group
📍 Gurugram